Big Boys Toys

The Middle East’s Ultimate Playground looks set to triple in size for its upcoming show in November.

This highly anticipated exhibition, organized by Artaaj Events, will showcase almost three times the number of unique and exciting products that it had featured last year. Big Boys Toys features products from 10 different categories that include Drive, Ride, Off-road, Marine, Aviation, Adventure, Wellness, Fashion, Lifestyle and Digital – a complete experience that caters to every facet of refined living.

Commenting on the 2015 edition, Biju Jayaraaj – Chief Executive Officer of Artaaj, said:

“Big Boys Toys is a platform for innovators worldwide to showcase their unique and spectacular products to a captive audience under one roof that cannot be found elsewhere in the world. Big Boys Toys brings an exclusive, upper crust clique who have the purchasing power to buy these products.”

Big Boys Toys boasts a visitor profile featuring over 40,000 high net worth visitors from across the GCC with over 40% Emiratis expected to attend the show this year. On the VIP day (18th November), up to 2000 ultra HNWI guests from business heads to members of the royal family and other luminaries are anticipated.

This year will see the launch of the ‘Innovation, Design and Technology Summit and Awards’, discussing the latest designs, trends and technology – recognizing and bringing together global leaders in innovation.

Some of the launches at Big Boys Toys include a $250,000 Bienville Legacy motorbike marvel from the ADMCi Foundation, top of the range luxury yachts from Team Nine, custom superboats from Hydrasport, $1 million handmade bespoke safe boxes from Doettling and the MK1 personal submersibles.

Also launching in 2015 is the Big Boys Toys ‘Style Icon’ with a grand prize going to the best dressed male and female visitor at the event. The hugely popular ‘Supercars Test Drive Pit’ that allows visitors to choose from and drive a range of supercars will return this year with 50 supercars including Lamborghini, Ferrari and more, offering visitors the chance to experience the pinnacle of luxury transport at the event.