Combine Your Passions
The new Chivas 12 ‘Made for Gentlemen’ looks to combine a passion for travel with a desire for top quality liquor.
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity.
A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity.
Craftsmanship, generosity and a passion for travel are at the heart of the new collaboration between British luxury brands Chivas Regal and Globe-Trotter. Renowned for handcrafting luxury suitcases and leather goods, Globe-Trotter has partnered with Chivas to design an exciting series of three collectibles for the whisky connoisseur and world traveller – the Chivas 1 2 ‘ Made for Gentlemen’ by Globe- Trotter limted edition gift tin, a limited run of Chivas 1 2 ‘ Made for Gentlemen’ by Globe- Trotter 20 inch Carry- on Cases and a Chivas 12 ‘Made fo r Gentlemen’ by Globe- Trotter Steamer Trunk .
The Chivas 12 ‘ Made for Gentlemen’ by Globe- Trotter limited edition gift tin houses a bottle of Chivas 12 blended Scotch whisky and showcases a vibrant tale of international travel. Inspired by the tradition of applying stickers onto one’s luggage to proudly showcase destinations visited, bespoke luggage stickers were hand-drawn by the British illustrator Andrew Davidson to celebrate iconic cities and adorn the contemporary tin design.
A first from Globe-Trotter, the Chivas 12 ‘Made for Gentlemen’ Carry- On Case is a 20 inch trolley case that has been crafted to suit the needs of the busy modern gentleman on short haul business trips and city breaks. Created to be stowed in the flight cabin of all international airlines, the 20 inch trolley case features a customised lining that elegantly intertwines a never-seen- before Globe-Trotter archive design with the Chivas iconic signifier. The sturdy, burgundy, vulcanised fibreboard case also features wooden handles, brushed brass hardware and an internal leather plaque to mark the collaboration for posterity.
To showcase the true craftsmanship of Chivas Regal and Globe-Trotter the Chivas 1 2 Made for Gentlemen by Globe- Trotter Steamer Trunk is an original design that will see proceeds of its sale donated to charity. The Steamer Trunk will also be available to order. A reinterpretation of a timeless classic evoking images of the stylish high octane travel of years gone by, the streamer trunk is the ultimate collectible for the modern gentleman that travels. Every compartment has been crafted to help the modern gentleman store and display the treasures he has collected from his travels, perhaps including the previous four chapters of the Chivas Made for Gentlemen story.
Presenting a beautifully crafted mini bar with mirrored back for serving Chivas Regal Scotch whisky, the steamer trunk features specially created compartments for shoes, a drawer to hold up to eight watches, leather covered hangers to hold pristine suits, all against the backdrop of a bespoke lining that marries the semiotics of both modern heritage brands. American white oak trimmed drawers have been handmade to honour the oak casks essential to Chivas Regal 12YO’s rich complexity and a hand engraved copper plaque made from a retired Scotch whisky still assures its authenticity.
It is currently on display at Globe-Trotter’s flagship store in Albemarle Street, London, proceeds from the sale of the Chivas 12 Made for Gentlemen by Globe- Trotter Steamer T runk will go to The Prince’s Trust.
Richard Black, Global Brand Director of Chivas Regal explains: “We are delighted to be partnering with Globe-Trotter for the fourth stage of our Made for Gentlemen journey. There are many synergies in our values and approach to craft. Modern gentlemen are constantly on the lookout for authentic, stylish experiences and products wherever they are in the world and we believe the three limited editions we co-created with Globe-Trotter could be a passport to just these types of experiences.”
James Fisher, Global Marketing Director of Globe-Trotter, adds: “It was a compelling and enjoyable exchange of ideas with Chivas from the first creative session. We even discovered Chivas Master Blender Colin Scott has travelled the world with Globe-Trotter luggage for much of his forty year career. Pieces of Globe-Trotter luggage are travelling companions for life and frequently become heirlooms – wear and tear reflects the personal journeys of their owners. We really enjoyed designing the three limited editions that elegantly showcase our crafts in one-off, contemporary ways.”
The Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter limited edition gift tin and 20-inch Carry-on Case is available globally with an RRP of £28.19 and £950 respectively. The Chivas 12 ‘Made for Gentlemen’ Steamer Trunk will be retailed for £12,000.