PANDORA AND DISNEY ANNOUNCE NEW STRATEGIC ALLIANCE
PANDORA announces that it has entered into a new strategic alliance with The Walt Disney Company that
will give the brand a presence in Walt Disney World Resort and Disneyland Resort, beginning with the
sponsorship of the Wishes Nighttime Spectacular at Magic Kingdom Park in Florida this fall. In addition,
PANDORA, in collaboration with Disney Consumer Products, is creating an original collection of Disneythemed
jewellery launching at retail locations this fall.
The new collection of hand finished sterling silver and 14K gold charms will feature inspirations from
Disney’s beloved characters, including Mickey and Minnie Mouse. The initial launch, expected to roll out to
stores early November 2014, will include 25 different styles; an additional 16 styles will be sold at Disney
merchandise locations, including the Walt Disney World Resort and Disneyland Resort. The Disney collection
from PANDORA will also be available in PANDORA stores throughout Canada, Mexico, Puerto Rico, Central
America and the Caribbean in November.
“Our consumers and retail partners have been requesting Disney-themed products for years and we are
thrilled to finally offer them a brilliant assortment of charms that are the perfect balance of sophistication
and whimsy,” said Scott Burger, President, PANDORA Americas. “Our design teams have worked tirelessly to
build a collection that meets the exacting quality standards of PANDORA, preserves the integrity of the
characters we have all come to love over the years, and gives our consumers another way to share their
“We’re looking forward to the opportunities ahead through our alliance with PANDORA,” said Tiffany Rende,
senior vice president of Disney Corporate Alliances and Operating Participants. “In addition to debuting a
new line of PANDORA jewellery at retail level that we know will be a fan favourite, we are collaborating on
other product lines and guest experiences at our domestic Parks and Resorts.”
The content of this release will have no impact on PANDORA’s outlook for 2014, as latest communicated to the
market in in connection with the Q2 2014 report on 12 August 2014.