Bulova Celebrates A History Of Firsts

Bulova unveils its Fall 2016 advertising campaign, A History of Firsts, drawing inspiration from its own rich history of “firsts”.

Reinterpreted to reflect life’s special “firsts”, Bulova’s new ad campaign takes a contemporary approach to memorable first moments using an authentic cast of real relationships to celebrate diversity and humanity. The black & white imagery captured by photographer, Sean Thomas, connect to everyday life’s unforgettable moments in a way that’s emotional, impactful and thought provoking; ultimately challenging us to pause, reflect and cherish our own “firsts” in life. Bulova’s A History of Firstscampaign has universal appeal, showcasing stories that most people can relate to.

“This campaign connects in wonderful emotional stories the history, the beauty and the innovative thinking of Bulova. We are excited to see how it will resonate with the consumers of the brand across all generations and ethnicities,” said Robert Christiano, EVP, Global Marketing.

“Bulova is an iconic American watch brand that’s been around for an impressively long time therefore we agreed that the photographs should reflect this by being timeless and genuine. To achieve that we felt it was absolutely necessary to cast real families, friends and lovers so I could then capture and create situations where intimate and perfect moments between loved ones could be had,” stated photographer, Sean Thomas.

As a pioneer in the watch industry, Bulova can claim ownership of many “firsts.” Among these milestones are the world’s first wristwatch collection, first clock radio and first fully electronic watch. In addition, the brand broadcasted the first television and radio commercials as well as accompanied NASA on 46 missions with the brand’s innovative Accutron tuning fork technology. Recently Bulova launched CURV, the world’s first-ever curved chronograph movement.

Celebrating a history that spans over 140 years, Bulova has consistently been an industry leader, a game-changing innovator and true American classic since 1875. Proving that there’s a first time for everything, news of the brand’s Fall 2016 advertising campaign comes at the same time as the brand’s recent partnership with the GRAMMYs, Latin GRAMMYs and The Grammy Museum.

Bulova’s A History of Firsts ad campaign will break nationwide across print and digital outlets in October alongside an overall refresh to the brand’s digital identity. For the first time ever, Bulova.com will become e-commerce compatible and its Instagram platform will be refreshed to reflect the brand’s iconic history.

About Bulova
Founded in 1875, Bulova remains one of the world’s most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks. Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today. For more information, visit www.bulova.com.

October 7th 2016