Repair Damaged Hair with the Latest Dove Advanced Hair Series Solution

For many women, the quest for beautiful hair comes with damaging processes – whether by colouring, bleaching, chemical straightening or everyday styling. While these transformations can help her feel her most beautiful, they do come at a price– the healthy look of her hair. In fact, 76% of women in the U.S. have damaged hair, and 10% have extremely damaged hair.

Dove Regenerative Nourishment, the latest addition to the Dove Advanced Hair Series collection, uses a unique combination of technologies and ingredients to replenish lost nutrients while restoring smoothness and strength. Drawing inspiration from nature, the system is infused with Red Algae extract + Keratin NutriComplex, and repairs the internal structure of damaged hair by directly interacting with the keratin, reconstructing and strengthening hair from within. The three-part system, which includes Dove Regenerative Nourishment Shampoo, Dove Regenerative Nourishment Conditioner and Dove Regenerative Nourishment Serum-in-Oil leaves hair perfectly nourished and 100% visibly damage free.

“Fear of damage can hold women back from making the hair choices they want,” says Dove Celebrity Stylist, Mark Townsend. “With the new Dove Regenerative Nourishment system, distressed hair is completely transformed, making it look and feel as strong and smooth as undamaged hair, letting you be in total control over your style choices.”

Dove Regenerative Nourishment products will be available for purchase in mass, food and drug retailers nationwide beginning January 2016.