Aerial view of colourful wrapped gifts on a wooden table

If you want to have a strong business connection and seal the deal with clients, first impressions are very important. It’s quite improbable that they’ll desire to spend your money with you or do any business with you when you initially make a poor impression.

Even if you have a good pitch and presentation, many clients will decide whether they want to do business with you based on their first impressions of you – the rest might be politely entertaining your presentation while they already know they’re going to say no. So in this article, we’re going to give you some tips on really impressing your most important clients, before you’ve even started talking business.


Choose the Perfect Gift for Them

Gifting is a very personal experience even in a professional setting, and so it is not a job that should be delegated to your marketing department. Instead, the person in the organization who has the best foot forward with the client should make the gift.

If it’s a client you’ve gotten to know, you can tailor a gift to their interests and hobbies. If that seems too personal, or it’s a client you haven’t been working with very long, the presentation of the gift will ultimately matter. Something tasteful, elegant, and luxuriously packaged will go a long way in impressing a client, so be sure to check out some of these ideas of what to include when you send out a corporate gift box.


Anticipate Questions and be Prepared with Solutions

Clients seek your help because they require it. Preparation is one of the best methods to demonstrate your worth to clients. Clients ultimately want to know that their goals are your goals, and that you’re prepared to help them achieve those goals they’ve set for their business.

From your initial phone call or e-mail discussion, you’ll be able to get the information and services you’re looking for. Then make sure the meeting happens until you’ve given up on the problem.

Before you meet, look through the résumé of the potential client. Find out where they worked, for how long, and whether or not they received any awards or accolades. Be prepared to respond to questions about your past and background.


Do your Homework on the Client’s Competitors

Bringing value to your client ultimately means helping them beat their competitors. Research what strategies the client’s top competitors are using, and how your services will give the client a leg-up over the competition.

The more you know about industry norms, common problems, and new developments in the client’s sector, the more confident your client will be in making good decisions throughout the project. You can relax and be certain that you are on the right track to sealing the deal, since you know you are providing them with quality and informed work.


Maintain a Positive Attitude

A positive attitude has the potential to transform everything. If you’re meeting the client for the first time, put on your most affable personality, but maintain an air of professionalism.

Make eye contact, provide a strong handshake, and pay attention while the customer speaks to you. It is also necessary to demonstrate a calm and attentive individual. People like to believe that they are willing to face challenges and that they can operate under duress.

You should also tell your potential customer that you like your job and are happy to assist them in achieving their financial goals. You should want to achieve as much success as possible.


Be Relatable in a Professional but Personal Way

Your clients will be considerably more interested in your service if you can make not only your presentations relatable to their endeavours, but your personality as well. It’s human nature to bond and trust people more when we share similar interests and hobbies, even on a surface level.

When engaging with clients, use metaphors, stories, and analogies. Make observations that show that you care about the other person’s feelings. Pursue ambitious goals to demonstrate your excitement and devotion, and to put the customer first.