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London based lifestyle brand Bluemint launches its SS19 collection which pays homage to the essence of summer with bold colours mixed with an ode to classic prints, stripes and dots. 

Renowned for its craftsmanship, Bluemint designs beachwear staples for well-travelled individuals. Inspired by art, travel and photography. Launched in 2013 by its founder Dogu, the brand’s vision was to capture its Mediterranean heritage within a design where quality and fit is central to its development.

SS19 features complimenting themes that explore the current duality within men’s lifestyle attire. Directional silhouettes fuse a timeless and premium offering as Bluemint introduces a true gym-to-swim aesthetic celebrating the sports side of classic dressing. Statement basics create relaxed sensibility that has comfort at its core. The summer essential colour palette is inspired by the warmth of Cuba’s beaches, with colour notes that merge tones of sandy shores bordered by tropical foliage that creates a harmonious fusion of naturals and brights. These key features are woven together through the elevation of trans-seasonal essentials that are designed for life, not just a season.

Bluemint has garnered an international appeal with stores present in premium locations such as Capri, St.Tropez, Istanbul and Bodrum. Bluemint has developed upon their classic beachwear staples to include exciting new lifestyle pieces every season. From a wider range of ready – to wear, to shoes and accessories. The brand opened its first UK Flagship store this summer, located within the bustling streets of the Borough of Chelsea. Situated along the fashionable King’s Road, Duke of York Square – 15 Duke of York Square, SW3 4LY. Bluemint is also available to buy at www.bluemint.com.