Sarah Amelia

By Sarah Amelia Fogg, celebrity brow artist and founder of Brows by Sarah

It’s no surprise that as a woman ages, her eyebrows do too. The brow hairs gradually get thinner and sparser in certain areas. The shape of your brows will change with age as the tails and bulbs will start to recede. Brow hair also changes colour the same as your normal hair so if you start to go grey, your eyebrows will adopt this colour change as well. However, I think it’s important that we embrace ageing. Our facial features changing is not necessarily something to hide, but rather an indication of aging gracefully but it is perfectly understandable that some of us may prefer to keep our brows youthful for as long as possible and there are many ways to do so. 


Apply product correctly:

One of the most prominent areas that gives away your age is your brows. They are the most common area I see where people make mistakes that age them. Neglecting your brows completely can make you look older, especially if you have sparse brows. Similarly, going too heavy on the product can also age you. As we age, our brow arch naturally drops. So, if the defined look is what you’re after, avoid adding too much colour to the tail of your brow as overextending will draw your face down. In general, you want to avoid adding too much product so I recommend starting at the tail and then working inwards. Doing this can help you work with the natural shape of your brow, keep it looking fluffy and help you avoid applying too much product. Applying too much product in general is a common mistake that can age you whether that’s with your brow products, eyeliner or foundation. In general, less is more.


Avoid the tweezers:

One of my main pieces of advice is to avoid the tweezers unless you’re plucking from the glabella (the flat area between your eyebrows above your nose). Plucking hairs from around the arch and bulb can be detrimental to your brow health and growth as we never know how long it’ll take for those hairs to grow back, in some cases they may never return! Once the tweezers have been used, there’s no going back. So if you are looking to remove some brow hairs, I’d recommend going to a professional who can advise you on what is best. Otherwise, try to let your brows grow to help them fill in naturally and look fuller.”


Use a growth serum:

“If you want to try and grow your brows to fill them in naturally, without using a pencil to fill them in or having a brow treatment, a brow growth serum is everything. I formulated the Wow Brow growth mascara (a 3 in 1 brow product) that is clinically proven to naturally fill in your brows. The enhancing and thickening serum is available with the choice of two pigments. When applied daily, Wow Brow reactivates brow growth whilst stimulating keratin production, and strengthening weak and sparse brow hairs. It is rich in botanical extracts & peptides meaning it will not only promote hair growth but keep your brows looking and feeling healthy as well as sculpted and lifted all of the time” It’s all about being consistent with usage and having patience to see results.


Make your brows look fuller:

I also recommend using a strong clear brow gel to brush your brow hairs upwards and to create thicker, fluffy brows. This will get rid of sparse brows therefore resulting in a fuller-looking shape which will make you look younger. The Fluff It Up brow gel is so easy to use and lasts all day. It can be used with or without makeup but if using it with makeup be sure to use it at the end of your routine to get the full effect of the sculpt and lift. Apply with the brow spoolie, gently brushing in an upwards direction, starting at the bulb of the brow, making your way to the tail. Adding in a few subtle hair strokes with a precise pencil will also create the illusion of thicker brows.


Find the right shape for you:

Picking the right shape eyebrow is also an important part of securing youthful, fresh brows. I can’t stress enough how important it is to have the right eyebrow shape as your eyebrows can lift, define, and frame your whole face perfectly. Ensuring that they are symmetrical is another vital step of achieving flawless, younger-looking brows however it is very tricky to do so. Whatever look you’re going for, remember that our brows are extremely personal – it’s not ‘one size fits all’ and it’s certainly not about simply picking a style and sticking with it. We all have different needs and, of course, certain shapes will suit different faces. To find the right shape for you, which can be tricky to do, you want to map the bulb, arch, and tail of your brows using a pencil or the end of a makeup brush.  Start by placing your chosen tool on the side of your nose and angling towards the inner corner of your eye which will indicate where the bulb of your brow should start. Then, angle your tool over your eye (but not touching your eye) and this will indicate where your arch should be. The last step is angling the tool with the outer corner of your eye which will indicate where the tail end of your brow should be. I strongly recommend trying to honour your natural brow shape as this will suit you the best.