If you own a luxury property business, you’ll know how challenging it can be to get your name out there, not to mention get ahead of your competitors. Maintaining a strong brand image both online and offline is key when it comes to standing out from the crowd and to achieve this, you’ll need to consider your marketing strategies carefully.
Once you know which strategies work best for your luxury brand, promoting your business will be much easier, and you’re likely to achieve better results too. From classic print marketing to getting social media savvy and developing a killer SEO strategy, there are plenty of effective tools that will improve your marketing for good.
Here, we outline some effective marketing strategies for luxury property business owners.
Unlike online marketing, print marketing allows people to be reminded of your business at a later date. You could deliver leaflets, display posters in your local area or create specially designed business cards to hand out at events or business meetings.
Offline marketing materials can also be shared with your current customers who may want to advocate for your business when speaking to family or friends.
Reports from Statista suggest Brits spend an average of four hours per day on their phones, and with the huge rise in social media platforms over the last few years, it’s likely scrolling on Instagram, Facebook and TikTok makes up a significant amount of this time.
Ensuring your business has a presence on as many social media platforms as possible will increase the chance of individuals sharing your posts with their followers. Focus on encouraging engagement and building your brand image consistently across all social media platforms to help build your following and increase brand awareness.
Incorporating SEO into your online content is crucial to ensuring your business is found through organic traffic when someone searches for services like yours. Having a strong SEO strategy will also help your business rank higher on Google search results pages, increasing its visibility.
As part of your SEO strategy, you’ll need to keep on top of the landing pages and blogs on your website, ensuring all the information is up to date and any irrelevant data is scrapped. Allowing your website to contain information that’s not relevant could affect your rankings, resulting in your business missing traffic that could lead to bookings.
Targeted advertising will be a worthwhile investment for your business and is likely to increase the amount of traffic your website gets, and thus increase your chance of making a sale.
There are a wide range of options for paid advertising including Google, Facebook, and Instagram. To ensure you spend your advertising budget wisely, spend some time investigating your target audience and determine which demographic is most likely to want to interact with your business.