ELICITE, the new fine wine experience, will open up the world of fine wine using beautifully produced and engaging digital content to guide visitors on a journey of discovery. The online destination will feature educational films, making it easy and enjoyable to learn about fine wine; empowering and inspiring people to purchase and taste with confidence.

ELICITE takes a contemporary approach to fine wine, navigating a world which is full of distinct heritage and beautifully rich culture but not always easy to understand. To start this journey, ELICITE sent three presenters with little wine knowledge to discover the vineyards and personalities found in Champagne, Bordeaux and Burgundy. The films bring together fascinating stories and interesting facts, against the alluring back drop of the wine regions to educate and inspire those who may be looking to take up a new interest, start or upgrade their wine collection or deepen their understanding of wine.

The website will launch with The Essentials film series, a 7-part film series. These films will firstly give viewers the must know foundations of fine wine from learning about its hidden costs to decoding wine labels. With each film around 5 minutes long, the films are easy to follow and can be watched at the user’s convenience; whether it’s on the go, after a day at work or dipped in and out of over the weekend.

Alongside The Essentials film series, ELICITE recommends a mixed selection of fine wine to purchase, featuring two Champagne, two Burgundy and two Bordeaux wines. The Essentials Selection brings the ELICITE experience to life and will let followers continue to grow, enjoy and share their new-found knowledge with family and friends. ELICITE also offer wines from all over the world which can be purchased as single bottles or cases.

Each film series will be released on and YouTube throughout the year. This content has been masterfully curated, bringing together ELICITE’s expertise and the passions from leading industry experts including Clement Robert, Master Sommelier (UK Sommelier of the Year), Ronan Sayburn, Master Sommelier (67 Pall Mall Wine Club), Bjornstierne Antonson, Head Sommelier & Wine Director (Richard Juhlin Champagne Club) and Alistair Cooper, Master of Wine.

As viewers continue their exploration, they will be able to deepen their knowledge through four levels, starting with The Explorer and ascending to The Connoisseur, The Expert, and finally The Master. Each knowledge level will feature its own film series, as well as an accompanying selection of wines for purchase. Upon purchase of mixed selections, customers will unlock exclusive content to enhance their enjoyment of the wines.

ELICITE’s expert wine team, led by Martyn Zemavicius with 20 years of experience, has curated a selection of some of the best wines from renowned names to smaller producers and award winners such as Chateau Pichon Lalande, Domain William Fevre, Krug, Biondi Santi and Vega Sicilia. ELICITE also offers a range of exclusive wines, including Grand Cru champagnes from Bonnaire, Roger Brun and Paul Clouet. 

Launching later in 2019, ELICITE will also be creating experiential events and other digital content to further customers’ journey and discovery of the world of fine wine. 

ELICITE. The new fine wine experience.