Family of four watching a firework display

Established in July 1984, Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. It is a non-profit trade association that brands, markets and sells the Orlando destination globally, representing over 1,100 member companies which make up Central Florida’s tourism community.

Visit Orlando’s primary focus is to ensure the health of the region’s tourism industry. Through its marketing and advertising efforts, consumers are invited to choose Orlando for their next leisure, convention or business destination, with Visit Orlando’s ultimate vision being to become the most visited travel destination in the world. Achieving this is directly linked to its ability to forge partnerships among local tourism businesses to implement destination marketing programmes that build a stronger tourism industry for all.

Visit Orlando recognises the important role it needs to play within the local community, both as a vital partner in addressing community concerns and as a conduit to the area’s dynamic tourism industry. It works very closely with many local organisations to enrich the quality of life for the locals. From education and economic diversification, to supporting the arts, Visit Orlando has contributed greatly to making Orlando a great place to visit – and live.

When people visit Orlando, the entire community benefits. Each visitor contributes about $1,000 in economic impact, creating revenue which supports schools and parks, public safety, arts and sports venues, and infrastructure. According to the latest figures from 2018, tourism to Orlando generated $75.2 billion in regional impact, $47 billion in visitor spending, and $5.8 billion in local and state tax revenue.

Additionally, 463,000 jobs across Central Florida were either directly or indirectly supported by tourism, representing 41% of the city’s local workforce and including every sector of its economy, from lodging, dining and entertainment, to education, healthcare and advanced manufacturing.

For those who wish to travel to Orlando and need some help planning their trip, Visit Orlando offers online trip-planning resources, and it also has Vacation Guides who can provide assistance online or by telephone. Help is also available via Visit Orlando’s Facebook group, where users can interact with other travellers, travel agents and influencers while planning their next Orlando getaway.

There will always be the perfect place to stay in Orlando, with more than 450 hotels and resorts to choose from, from affordable rental homes close to the theme parks, to hotels with onsite swimming pools (or even their own waterpark!) and luxury accommodations, all of which are employing robust cleanliness measures to ensure a safe and healthy travel experience.

When not relaxing in their accommodation, holidaymakers can enjoy open-air adventures at theme parks, unforgettable ecotourism experiences, outdoor fun and recreational activities, al fresco dining, world-class shopping, luxurious spa trips, nightclubbing, and much more! Orlando even has over 5,000 restaurants featuring celebrity chefs and local favourites, along with craft breweries and wineries. It is a city with wondrous diversity which makes it perfect for all – families, couples, groups of friends, solo travellers. In short, you will never run out of things to do in Orlando – and it’ll be an experience you’ll never forget for all the right reasons.


For business enquiries, contact Andrea Fleitas at Visit Orlando via email at  [email protected] or online at www.visitorlando.com.