AutoXotica is a supercar-lifestyle club based at MSV’s Donington Park circuit that offers club memberships, driving experiences and supercar hire. With an emphasis on providing people from ‘all works of life’ with easy access to some of the best supercars on the market, AutoXotica has swiftly made an impression in an industry which has often been described as elitist and inaccessible. Here we take a closer look at the club to find out how they are looking to revolutionise the market through a true dedication to the complete client experience.
Supercars have long been considered a luxury for the select few, locked behind immense expense and rigorous, time-consuming membership processes. AutoXotica, in many ways, was envisioned as a tonic, seeing an opportunity to offer everyone the opportunity to enjoy the pure delights of driving only the most exceptional of hand-picked performance vehicles.
Among these hand-picked supercars are the Aston Martin Vanquish, Bentley Continental GT, Lamborghini Huracán Spyder, and Audi R8, ensuring that all tastes and wishes are accounting for – whether that be unbridled speed, peerless class, or undeniable style. More than that, AutoXotica understand that their enduring appeal lies in combining access to these leviathans in the automotive industry without the hassle and expense of owning one. Client-centricity remains utterly fundamental to the company and can be seen in every aspect of their operations.
Ultimately, this is down to AutoXotica’s Managing Director, Kevin Burns, British Olympian and Commonwealth medal-winning swimmer. As the company’s anchor, he has helped define this dedication to excellence from the outset, ensuring that every client’s expectations are well and truly exceeded.
“We at AutoXotica are quite a small team, therefore we are able to ensure that everybody in the business is aware of the message that we want to be portraying. A large part of what we do is customer facing, hence we need to showcase excellence. Kevin’s hard work and dedication to excellence flow into his work as Director.”
AutoXotica’s membership tiers aim to take this customer care to the next level, with their AutoXotica+ package providing members with privileged access to a variety of other leisure assets, including worldwide hotels and resorts, Sunseeker motor yachts in the Mediterranean, luxury motorhomes for UK and European road trips, as well as the finest health spas and country lodges across the UK. In this, it almost seems a disservice to call the company a supercar club – it aims to bring true luxury experiences to the masses, not the few.
“As the club makes supercars accessible to all types of people, AutoXotica attracts a mixed demographic of like-minded individuals. A large portion of our member base is located in and around Nottinghamshire. Among our clients are retired couples, young motoring enthusiasts, fathers and sons, as well as grandmothers looking to surprise their young grandchildren by picking them up in a jaw-dropping supercar.”
Perhaps it would be more correct to describe AutoXotica as offering the ultimate escapist’s dream, allowing their clients to enjoy a small slice of the ‘James Bond lifestyle’ for a price that doesn’t close off their services to huge swathes of people. In this market of ever-increasing price tags, restricted access and exclusivity, this approach is certainly a rare thing indeed.
Using this as a springboard, it is no surprise that AutoXotica has nurtured a thriving community of enthusiasts who have been bought together through a shared love of all things fast. Catering to this community, AutoXotica release a monthly newsletter providing subscribers with all the latest club news, information on upcoming events, as well as special seasonal offers and discounts. For members, the club also organises a variety of members-only events over the year. Previous events have included taking out a variety of supercars onto the Donington Park circuit track, as well as exemplary Peak District driving tours.
“The AutoXotica team also assists members with event planning in the hospitality suite, where they can reserve the space for their own personal guests for private parties, business meetings or networking events.”
By all regards, AutoXotica is different and new, offering a breath of fresh-air to an – arguably- outdated industry which has failed to adapt to a new market of all-too eager clients. By moving beyond a supercar-only offering, they have become a sort of ‘one-stop shop’ for those that want to experience a truly global offering of exceptional luxury experiences. Whether it be for Aston Martin hire, or a European road trip, the AutoXotica+ membership provides the perfect solution for those that want to leave the mundane behind and escape into the archetypal luxury lifestyle that they’ve always dreamed of.
Address: AutoXotica Ltd, Unit 3B Western Paddock, Donington Park Race Circuit, Castle Donington, Derby, DE74 2BN, United Kingdom
Telephone: 01332 415 355