2018 Hairdressing Awards

LUX - 2018 Hairdressing Awards 11 Specifically, with regards to hairdressing, the salon provides a wide range of services designed to create the perfect look for every client. Caroline discusses the products the firm uses and the techniques it employs to achieve this. “For clients who come seeking hairdressing, we offer ladies and gentlemen’s precision haircuts, these generally take an hour and include shampoo and blow-dry. We have a full color menu including balayage and ombre techniques. We also offer a natural keratin hair smoothing service. We use a natural Italian hair color which is free from PPD, resorcinol, ammonia, gluten, parabens and sulphates. This product greatly reduces any or all sensitivities some clients may previously have experienced with other color lines or salons. Not to mention the wonderful health benefits for both client and stylists by eliminating toxic chemicals from the body and the planet. “This is particularly important, as currently, the market shows client awareness of healthy alternatives. Offering the natural color, non-toxic shampoo’s, conditioner’s and styling products has helped our uniqueness. Perceived value is important, so each guest maximizes the time spent and receives the best service and experience. We offer a faster and more affordable “base break” service which, when combined with a haircut can be done in 1 hour 15 minutes. This allows the client to hold off for another six weeks until the next full color service, while experiencing a nice blend of outgrowth.” Moving forward, Caroline believes that remaining ahead of emerging market developments and continuing to evolve and adapt will be critical to the salon’s continued success, as she explains in her concluding comments. “Looking ahead, we feel, the hairdressing market will continue to become more competitive. Staying current with trends, and education, as well as offering superior products and customer service will be crucial. Ensuring each client feels our services are worth the investment, takes time and dedication in this service industry. Our always changing market means each stylist must take pride in themselves, their work and their salon. “To continue offering a truly exceptional service, at Aspen Grove Salon we are in the process of developing our business even further by becoming licensed as a private occupational school. This will allow us to have students who would like to train with us to become a licensed professional in the cosmetology world. We will be the only Cosmetology School in our town. The business model will be non-traditional. Students will be immersed into the working environment receiving individualized hands on learning. The end goal is to have a student that graduates feeling confident in every area of the business, demonstrating exceptional abilities and ready to commence their artistic professional career.” Company: Aspen Grove Salon Contact: Caroline Douglas Contact Email: [email protected] Address: 801-803 Park Street, Castle Rock, Colorado, 80109, USA Phone: 13036634772 Website: www.aspengrovesalon.com “Our always changing market means each stylist must take pride in themselves, their work and their salon.”

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