LUX Autumn 2018

LUXLIFE MAGAZINE | 65 Autumn 2018 Racoon International stylist works closely with one of our Account Managers to make the most of their salon’s potential for profit.” Whilst on the topic of their products, Lisa was keen to highlight how Racoon’s Luxe Bond sets them apart from competitors. “Racoon’s Luxe Bond is a loose hair system which allows a Racoonista to blend a mix of hair shades together to achieve the most natural of looks. With an extensive palette of colours to choose from, Racoon’s Luxe Bond system achieves natural, multi-toned colours to seamlessly match your own hair colour. In addition, Racoon offers an exclusive colour matching service, which means salons can order bespoke blends of shades to perfectly match their client’s own hair.” “Also setting us apart from competitors is our Luxe Link system. Exclusive to Racoon, Luxe Links – the smallest links on the market – are perfect for clients preferring a no-heat, no- adhesive system. Available in a great range of colours, they are perfect for full head and partial applications, length or volume, are comfortable to safely wear, are versatile and undetectable. Ideal for hairdressers wanting a faster approach to extension application and removal, a full head can be applied in just 90 minutes and safely removed in less than 30 minutes. The round cornered micro links come in four link shades and although once removed the link itself cannot be re- used, the hair can. Once removed, the hair can be instantly re-fitted into a new link and immediately re-applied to the head.” Bringing the interview to a close, Lisa reveals to us how Racoon International have adapted to the new needs within the wider health, beauty and wellness market. “Tragically, more and more people are suffering the demoralizing effects of hair loss or medical hair loss caused by chemotherapy. The impact of such hair loss is devastating. To help restore a recovered sufferers’ morale, boost self-esteem and self-confidence, we developed a restorative service called Hair in Recovery, designed to make people look and feel better.” “This unique hair extensions programme (developed in consultation with top trichologist Iain Sallis) is specifically designed for people suffering from medical hair loss or those with androgenetic hair loss, or who have very fine thinning hair. The sensitive application of Racoon’s Luxe Bonds means those affected can be given an excellent style to help regain confidence and boost self- esteem. Only stylists certified in both Racoon Luxe Bond and the Hair in Recovery course can carry out this specific programme.” “Plus, for people registered on the Hair in Recovery programme, Racoon offers a subsidy on the cost of the hair, bonding and aftercare products, the detail of which will be explained on an individual basis. Importantly, chemotherapy patients must wait at least six months after completing their course and have a minimum of 10cm of hair regrowth before Luxe Bonds can be applied.” Moving forward, Racoon International were selected in LUXlife ’s Health, Beauty and Wellness Awards where they were righteously awarded the accolade Best Hair Extensions Products & Training Provider 2018. Lisa signs off by reflecting on what this award means to the talented team at Racoon International. “Racoon is absolutely delighted to win this award. We attribute such success to our obsession and relentless attention to the consistent quality of our products and education systems – a foundation pillar of our company ethos. To achieve this recognition is rewarding in the extreme.” Address: Wills Pastures, Southam, Warwickshire, CV47 2XR UK Telephone: 01295 770999 Website: Contact: Lisa Tebaldi, Marketing Manager Creative Direction: Racoon Creative Director, Andrew Barton Hair Styling: Racoon International Artistic Team Photography: Chris Bulezuik Make-up: Katie Moore Styling Products: L’Oréal Professionnel Tecni ART Hair Styling Tools: BaByliss Pro