LUX Fashion & Lifestyle Awards 2018

Page 24 LUX 2018 Fashion and Lifestyle Awards Founded in December 2015 by two women, Laura an experience chemist and Monica, a marketing specialist with wide international business experience, IZBA was born from the desire to share their excitement and creativity. Monica explores how the firm came into being and how it now works to ensure excellence for its valued clientele. “When we first started IZBA, we felt the need to share what we have learned along the way in our professional careers and in our personal development. The name IZBA, in addition to being a combination of our surnames, means a house or home in Russian and Arabic. By using natural cosmetics, we wanted to transmit body harmony and personal development, at the same time taking care of the environment. We set out to bring to the cosmetic market highly effective products of high quality and 100% natural, offering a unique and personal solution for our clients. As more and more women are turning their back on traditional cosmetics in favour of organic and ethical brands, IZBA Nature aims to offer them a unique option which combines aesthetics with sustainability. We spoke to Co-Founder Monica Abella to learn more. IZBA Nature Most Innovative Natural Cosmetics Company - Spain