LUX Fashion & Lifestyle Awards 2018 Page 51 LUX 2018 Fashion and Lifestyle Awards To achieve this, all Ashana.B Paris products are manufactured in France, by laboratories carrying out craftsmanship, with noble raw materials, exclusively natural, organic and vegan, of the best quality. The brand’s raw materials have been carefully chosen for their virtues: shea butter, mango butter, aloe vera, black soap, baobab oil and castor oil, in order to answer the problems related to dryness of the skin and dehydration of the hair caused by the skin or hair type, the sun, the cold, hair dye, etc. Additionally, as part of its focus on preserving the earth for future generations, the brand pays specific attention to the environment. Therefore, all of Ashana.B’s packaging is recyclable and none of its products have been tested on animals. This is particularly important in today’s beauty market, where many clients are becoming increasingly concerned with the provenance of the products that they use. Whilst quality remains a vital focus for beauty buyers, they are also authentically committed to preserve not damaging the environment and ensuring that their products are cruelty free, and as such Ashana.B is thriving in this marketplace. As part of its dedication to clients and the world in which they live, Ashana.B supports the charity aFREEcan Progress, to which a part of its profits goes to the support education and care of disadvantaged women, children and those with motor disabilities and blindness in West Africa, By supporting social development, Ashana.B PARIS is able to give back to the communities that have supported its incredible growth and are driving it to even greater success today. Looking ahead, Ashana.B is rapidly growing into a global player, and the firm is currently expanding into big markets in Asia and on the American continent. All around the world customers are looking for a vegan, organic and cruelty free alternative in hair and skin care products, and Ashana.B PARIS team is proud of its growing customer base that consists of individuals demanding the highest standards while consuming ethically. Ultimately, Ashana.B aims to combine luxury, glamor and organic products that cleanse, hydrate and regenerate cells while respecting different types of skin, dry or oily, and different hair textures. This will remain the brand’s ongoing focus as it looks towards an exciting future, in which the market will continue to drive focus towards products such as these. Company: Ashana.B PARIS Contact: [email protected] Address: 102 avenue des Champs-Élysées, 75008 Paris, France Phone: 0033 778 195 879 Website: Instagram: @ashana_B / FB: @AshanabParis