2019 Fashion & Lifestyle Awards

Page 8 www.lux-review.com LUX Fashion & Lifestyle Awards 2019 Initially created as a side business by two Belgian twin brothers, Gemini has now flourished into the largest producer of natural stone bracelets in Europe. Established in 2013, it has been of the fastest growing social business projects in Belgium, with the brand’s name now widely recognised by jewellery connoisseurs around the world. With more than 1000 points of sale in 12 countries, the brand is truly global and able to meet the needs of its international clientele. Working within the growing niche market of men’s jewellery, the brand designs unique bracelets for discerning male clients. Gemini source stones from all over the world and makes them into bracelets in several social business projects in Belgium. In these projects, the brand employs around 80 people who cannot access the regular labour market. As a result, Gemini is able to create beautiful bracelets and give back to the community at the same time. These bracelets are supplied to jewellery stores, shop’s specialising in men’s fashion and a range of concept stores seeking something different. All of these clients know that they will receive quality, creative products from this unique brand. By using natural stone to craft its bracelets, Gemini is able to ensure that every product it provides is completely unique, and wearers can rest assured that they will receive a truly bespoke product that cannot be found elsewhere. No one wearing a Gemini bracelet will ever see the same creation on another Europe’s biggest producer of natural stone bracelets and an emerging name in men’s jewellery, Gemini has come from humble beginnings six years ago to dominate this competitive market. We showcase a unique insight into the brand and how far it has come thanks to its creativity and focus on using only the finest quality materials in its stunning creations. Gemini Best Emerging Men’s Jewellery Brand 2019 - Belgium person’s wrist, which is a key differentiator for the brand and helps to set it apart from the identikit producers in today’s trend-driven jewellery market. Each bracelet and line is co-created with clients. The stores to which the brand supplies its jewellery understand what their clients are looking for, and they provide feedback to Gemini. From there, the brand’s skilled team of craftsmen can create the product that clients want the most and provide it direct to the store. For more than a year Gemini has been crafting an Exclusive Line, in which all of the bracelets hold very rare pieces of stone, as precious as traditional materials like silver of gold. This recently launched line is the result of the brand’s hard work and dedication, and the team are proud of creating these stunning pieces. Building on the success of this Exclusive Line, looking to the future Gemini is keen to enhance its current reputation for excellence by launching a women’s line. This will help the brand to grow and cement its reputation for excellence in the provision of natural stone jewellery. Company: Gemini Name: Arne Schelkens Address: Mechelsesteenweg 271, 2018 Antwerp, Belgium Web Address: www.gemini-bracelets.com

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