Food & Drink Awards 2017 60 LUX - Food & Drink Awards 2017 Best Gelato Parlour 2017 - South West Milan Established in 2016, since the beginning Gusto 17 have prepared fresh ice cream daily by selecting natural ingredients and choosing only the best fresh seasonal fruits. Stefania and Vincenzo explain the philosophy behind the parlour and how it creates such magical flavours. “At Gusto 17, everything was born from a promise among friends: make the ice cream that we would eat every day. It seemed to us the simplest promise but also the greatest we could do. A small lab of taste where the best territorial excellences meet the passion for excellent food”. “Our flavours change continually on the basis of the availability of the ingredients, the seasonality of the fruit and Vincenzo’s and Roberto’s creativity, who, daily experience new tastes and flavours. Our ice cream is made every day, several times a day in small quantities, in our laboratory to ensure that they are always fresh. And then we mix the ingredients, get inspiration from Italian and international pastries to always have a combination of classic tastes (Bronte Pistachio, Piedmont Hazelnut, Milk Chocolate Mousse) alongside tastes created by us.” Innovation and new, exciting flavours are crucial to Gusto 17’s approach, as Rossella highlights. Best Gelato Parlour 2017 - South West Milan Gusto 17 is an innovative, Milan based gelato parlour which offers a range of artisan and unique flavours to tempt even the most cultured ice cream lovers. Rossella De Vita, Vincenzo Fiorillo and Stefania Urso tell us more. Company: Gusto 17 Contact: Rossella De Vita, Vincenzo Fiorillo, Stefania Urso Contact Email: [email protected] Address: Via Savona 17, 20144, Milano. Italy Tel.: +39 02 3981 1835 Web Address: FO170069 “As Italian we have to continue doing the ice cream in the respect of tradition with an eye on innovation. In addition, we are lucky to be in Italy, the country of biodiversity for excellence. Using creativity - where we Italians are very good - and listen to people desires, we have created the #gustodeidesideri. The taste of desires is one thing that nobody does and we are proud of being the first. Customers can suggest the taste they would like to find in our ice cream shop-that of desires - in fact, every weekend we create a taste that takes the name of the customer who created it”. Looking ahead, Rossella, Stefania and Vincenzo are enthusiastic about success of Gusto 17, but at the same time they stay true their philosophy, as Rossella highlights in her concluding comments “Moving forward, at Gusto 17 we never stop improving and we do not get tired of listening to our customers’ tastes. This helps us to constantly create ice cream that we love to eat ourselves, and ensures that our customers keep coming back for more; we never stop thinking of how we can ever surprise our customers without ever leaving our philosophy. Because scalability for us will never mean standardization” ILGELATO GUSTO