Food & Drink Awards 2017

LUX - Food & Drink Awards 2017 67 Best Casual Fine-Cuisine Restaurant - South West London Salt Flakes Restaurant offers cuisine from around the world, all with a French twist. We caught up with Davide Vieira to learn more about this newly opened establishment and how it works to attract a crowd. Company: Salt Flakes Restaurant Contact: Davide Vieira Contact Email: [email protected] Address: 128-130 Heath road, Twickenham, London, TW1 4BN, UK Phone: 2088929875 Website: www.saltflakeslondon.co.uk Drawing on over 20 years’ experience in the restaurant market provided by its Founders, Salt Flakes is a Twickenham based dining establishment dedicated to offering the highest standards of service, a varied menu of delicious dishes and a relaxed and welcoming atmosphere. Davide discusses how the restaurant came about in more detail. “Salt Flakes was established because, having worked in other establishments and made famous chefs and owners very successful, we have chosen to go it alone and reach our own goals, utilising our passion and love of food and drink. Our main objective is to achieve a Michelin star, and show that a dedicated and small company can make it big by dedication and passion in what we do. “To achieve this, we pride ourselves on using top quality products and specifically chosen suppliers who are well established and have the same passion about their products as we do. This ensures that every dish we serve is of the highest possible standard, and our dedicated chefs cook every meal to perfection. Our varied menu ensures that there is something for everyone regardless of taste or preference, making Salt Flakes the perfect London dining venue.” Operating in the highly competitive London dining market, Salt Flakes faces stiff competition, however, thanks to its commitment to providing guests with only the best meals and service, Davide believes that the establishment can go far and above the success its longer serving competitors have achieved. “What truly sets us apart from our competitors is the level of excellence we pride ourselves on. Dishes created by our chef director are of the highest quality and presentation is paramount we take many photos of all dishes and put them on our website. Our innovative menu is inspired by best culinary Chefs, and we select only fresh local supplies for use in our kitchen so that every meal is not only beautiful but delicious too. “Salt Flakes is both; a destination and a neighbourhood diamond for casual elegant dining. The restaurant’s bar serves some of the finest cocktails and is perfect for group gathering or intimate get together. “As our location is not situated around many restaurants we rely on customer experience to achieve a regular trade and for a new restaurant in the area we are looking forward to becoming a destination place. We rely a lot on word of mouth in this area and so far, all feedback has been excellent and beyond our original expectations.” Alongside the excellence of its dishes, Salt Flakes also seeks to draw in customers thanks to the quality of its staff, as Davide highlights. “Staff are crucial to our success, and we have a very small and tight team who are always made aware of our initial goal, and as such they work towards perfection at all times. Be it a slice of bread or a butter nob every dish or drink must be perfect. The brigade here at Salk Flakes are more like a small family, where we eat together and discuss improvements or issues collectively. This ensures that we are constantly communicating and that everyone is happy to pull together to create a truly exceptional experience for our guests. “Hard work, passion and consistency are the three main skills to succeed in this industry, as it is incredibly hard and very demanding. As such, loving what you do is imperative to success, and this is what we aim to foster in every member of staff here at Salt Flakes.” Moving forward, Salt Flakes has a bright and exciting future ahead of it, as Davide is proud to conclude. Ultimately, main objective for Salt Flakes is to become the first restaurant in Twickenham to be awarded with a Michelin star. Longer term, we are keen to open another restaurant more centrally and even abroad. These ambitious plans offer us many great opportunities that we are excited to take advantage of.” “Longer term, we are keen to open another restaurant more centrally and even abroad. These ambitious plans offer us many great opportunities that we are excited to take advantage of.”