Food & Drink Awards 2020 Page 45 LUX 2020 Food & Drink Awards CBD Living is one of the fastest-growing global cannabidiol (CBD) manufacturers and distributors. They produce over 100 products which they distribute to over 5,000 stores and ship to consumers worldwide. They believe that everyone should have reasonable access to the health and medicinal benefits of CBD. The company’s in-house team of scientists break CBD down into nanoparticles that allow for better absorption when consumed. In fact, CBD Living say that this process leads to up to 90 per cent bioavailability for their products, compared to the 10-15 per cent seen in other CBD products. Bioavailability is a pharmaceutical term referring to the fraction of a substance that is absorbed by the body. The company has branched out from their flagship product, CBD Living Water to offer CBD gummies, chocolates, tinctures, bath bombs, teas, coffees and even a line for pets. As they have expanded, so have their team. Behind the scenes at CBD Living is a diverse group of people from different business backgrounds. Some have a history working with cannabis products, some come from a science background, and some are computer technicians. The benefit of this, according to Sean McDonald, COO of CBD Living, is that it prevents the company from becoming an echo chamber. With different voices, specialisations and opinions, CBD Living is able to constantly innovate and bring the future of CBD to their customers. One of the obstacles faced by modern CBD companies is to manage the levels of THC in their product. THC is the psychoactive ingredient in marijuana, and the legal limit for THC in a CBD product is 0.3%. As CBD Living serve so many military and government customers, they feel is absolutely vital to ensure the products they sell contain absolutely zero THC. All the products produced by CBD Living have been triple-tested by independent, third-party labs for contaminants and heavy metals, and the results are posted online for full transparency. CBD Living are proud to be able to offer peace of mind for all customers, who cannot, or do not want to, consume THC. The CBD industry is one of the biggest breakout changes to the modern market in recent times. Leading the way is USA’s CBD Living, a company that has revolutionised CBD drinking with their nanoparticle CBD technology. Sep20643 CBD Living Best CBD Beverage Company – USA Although the CBD industry is relatively young, CBD Living has over seven years working with the product. They have developed hundreds of relationships with both manufacturers and suppliers. Along with their in-house scientists, this has allowed them to offer the highest quality CBD products at some of the lowest prices in the industry. Over the last year, all industries have had to adapt. CBD Living very quickly reacted to the changing face of the food and drink industry and made many more of their products available online. The company recently launched a website that had been entirely redesigned to give shoppers as much information as possible, from dosage recommendations, to usage instructions, to full ingredient lists and lab results. All of these are found on each product page. Furthermore, the company was able to expedite the finalisation and release of a product they were already working on: CBD hand sanitizer. With hand sanitizer having been in extortionate demand this year, CBD Living quickly finalised and added this product to their line to get the essential item onto shelves in record time. They also donated sanitizer to local police and fire stations to help curb the spread of the virus in our essential services. In order to aid wholesalers, CBD Living also started a dropship program to ensure that products could keep flowing and sellers weren’t left without stock during the COVID-19 lockdown. CBD Living have also recently announced the latest addition to their caffeinated drink options, a brand-new CBD Living Energy Shot. It is a 2oz, mixed berry shot containing 30mg of CBD, 200mg of caffeine (about the same as two cups of coffee), and 0g of sugar. With their triple-tested, nanoparticle CBD technology, CBD Living are producing some of the most effective and transparent CBD products on the market. Contact: Britt La Hue Company: CBD Living Web Address: