Food & Drink Awards 2021 Page 21 LUX 2021 Food & Drink Awards With its distinctive branding and deep golden colour, Fleures Honey is not just another honey manufacturer. Its commitment to the environment and keeping small-scale farming alive is clearly evident as we take a closer look at the company in the wake of it receiving this Food and Drink Award. Fleures Honey Best Natural Honey Brand 2021 – South Africa Sep21474 Fleures Honey is a honey producer based in Potchefstroom in the north west province of South Africa and specialises in the production of pure, natural and pollen-rich honey. Committed to building meaningful, longlasting relationships with stakeholders upstream and downstream within the honey value chain, Fleures Honey believes in creating positive change and sustainable bee populations that resonate beyond its influence into the wider community. Fleures Honey is dedicated to travelling around the continent of Africa, meeting and interacting with the local honey producers and, along the way, selecting the finest honey of the season. The firm’s honey producers are typically small-scale subsistence farmers which Fleures Honey fiercely believes in supporting and therefore pays above the average market pricing for their honey, all of which is hand-harvested by more than 10,000 small-producing beekeepers and delivered in its raw form to the company’s facilities. Once the raw honey arrives at the production facilities it is carefully filtered to remove impurities, before being bottled and sold online or distributed to retailers and, ultimately, to consumers. Fleures Honey can even be personally branded to create bespoke corporate gifts or wedding favours. Recently, Fleures Honey was awarded the prestigious title of Best Natural Honey Brand 2021 – South Africa in the LUXlife Food and Drink Awards. This accolade is testament to the dedication and hard work of the Fleures Honey team, as well as the firm’s commitment to supporting sustainable small-scale farmers throughout Africa. Contact Details Company: Fleures Honey Web Address: