Food & Drink Awards 2021

Page 26 LUX 2021 Food & Drink Awards Carol LeValley and Josh Harris have been proprietors of Rustic Bakery since 2005. Previously Carol had enjoyed making her sourdough flatbread crackers for guests at the couple’s home in Novato, Northern California. On a whim, the pair suggested to the cheese producer, Cowgirl Creamery, that their cheeses deserved artisan crackers. The company instantly agreed, placing an order for 50 cases, and Rustic Bakery was born. The company attributes its success, in a highly competitive industry, to its use of only the finest organic and natural ingredients. The focus is always on simplicity, purity of flavour and allowing the ingredients to shine in their own right. Rustic Bakery sells its products to a wide range of wholesale customers, not only in the USA but in Canada and Japan too. As well as its traditional wholesale range, Rustic Bakery also has a line of Corporate Gift Products. This includes its famous organic sourdough flatbreads, flatbread bites and artisan crisps. Aligning with the company’s values, the range is beautifully but simply packaged and presented. The company’s 4 retail bakery-cafés are located in Novato, Tiburon, Larkspur and the Marin Country Mart. Each café features an enticing farm-to-table menu that showcases local organic produce. And of course, there’s a dazzling array of hand-shaped natural bread, baked in the stone hearth oven. Guests can choose from mouth-watering delights such as focaccia rolls, pain de mie and cheddar sourdough. As well as its cafés and wholesale operation, Rustic Bakery is the trusted catering partner to Sep21169 Rustic Bakery Best Organic Bread Bakery - Northern California & Leading Purveyors of Edible Corporate Gift Boxes - Northern California many of the best-known businesses across the Bay Area. The company caters for functions of every type and size, from small breakfast meetings to conferences. Rustic Bakery’s most recent sales channel is its e-commerce platform. Here customers can find everything from the simple Everyday Collections through to Holiday Gift and Celebration Hampers and tantalising Seasonal Collections. So, what have Rustic Bakery been up to recently? Carol tells us, “We’re always adding new items to our range. This holiday we’re introducing 3 new cookies: eggnog and white chocolate chip, peppermint and dark chocolate and Hanukkah stars and dreidel cookies. These have been very popular and round out our holiday assortment of treats.” When recruiting new team members Rustic Bakery loves to employ people who are passionate about food, especially baked goods. The company culture includes an emphasis on organic farming and an awareness of environmental issues. Rustic Bakery endeavours to give back to the community in a meaningful way. Although the company has grown so much over the past 16 years, Carol and Josh still fondly remember the thrill of seeing their first tray of crackers coming out of the oven in their kitchen. Contact: Carol LeValley Company: Rustic Bakery Web Address: Often simple is best. Nothing proves this more than the story of how Rustic Bakery came into being. It all started with a simple sourdough flatbread cracker. Staying true to its original values, today the Californian company boasts four cafés and over 28 products in its wholesale range.