Page 76 www.lux-review.com LUX 2021 Food & Drink Awards Sep21174 The first bite of gelato is something very special indeed, and the team behind Gelatys made it their mission to make every bite as special as possible. We take a look at this incredible Miami based company to understand how they achieved such remarkable success in the LUXlife Food and Drink Awards 2021. Gelatys Most Innovative Gelato Dessert Brand - USA 887 It all started out in 2016, when a small but determined team set out to create gelato with a difference. Everyone knows what gelato is like, light, airy and filled with flavour, but the team at Gelatys have made it their business to reinvent and improve this old favorite in every respect. The result is their unique brand of charming delights, each bite designed to leave a lasting impression. Owner of Gelatys, Adolfo Heller, helped to create the first gelato-pop in the US. After designing and adapting the recipe from 2016, Gelatys was then set up in 2017 with a whole array of exciting flavours that function well alongside the irresistible slow-melting texture. Based in Miami, the firm might not seem like it has found the natural home for its innovative formations, but their delicious adventure has seen them transform into a powerhouse of the sector. 2016 started a year of tinkering, with recipes being tried and tested to develop a gelato that encapsulated both creamy consistency and delayed melting that could revolutionize the market. When this formulation is united with the crowd-pleasing staples we know and love, it’s little wonder that they have been able to achieve such success. More than 60 flavours make up the incredible range that Gelatys has to offer, with the unique ability to not only resemble traditional gelato, but to hold its shape for more than 30 minutes at room temperature. The use of 100% natural ingredients, imported from Italy, means that despite the innovation, the craft of those Italian traditionalists shines through. To draw through those delicate flavors, the ultrapremium gelato is churned slowly to bring the natural flavors to the fore. These qualities have not just made it a renowned innovator, but a market leader in the sector. The nature of the Gelatys process means that the team can offer a unique onthe-go experience for lovers of genuine Italian gelato. The team’s new product lines, Gelato Pops and Gelato Bites, embrace the potential of the team to construct food that can hold its shape while retaining the delectable features of gelato at its best. These products have taken the supermarket world by storm and are in incredible demand. In just two years, the firm has become incredibly highly regarded, selling in more than 2,900 stores, including Wholefoods, Publix, Target, Albertson, Winn Dixie, Harris Teeter, Marriott, Pavilions, Hyatt and many more. The future for the business is bright indeed, with agreements always in place with other large retailers. These new clients will allow the team to triple the business of Gelatys. When it comes to creating something new from something old, the team at Gelatys have the competition beat. Their beautiful products represent a bold step forward when it comes to the world of gelato. We celebrate their tremendous achievement in the LUXlife Food and Drink Awards and look forward to what they contribute to the industry next. Company: Gelatys Name: Hellen Caballero
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