Food & Drink Awards 2023 | 11 in a box of ten. Subsequently, VITA was championed with recognition of first place in the “novelties” category at the Gewusst wie Health Fair that same year, a true recognition of the excellence offered by the product. For those looking to buy any of VITA’s products, they can be found in the Austrian health stores Reformstark Martin, Prokopp Gewußt wie, and Natur & Reform, as well as a variety of organic and natural food stores, drug stores, coffee houses, pharmacies, and shops across the country. Moreover, they can be purchased directly from VITA’s website or Amazon. de, meaning that customers across the country can revel in coffee that is not only tasty, but beneficial to health and well-being. Looking ahead to the future of the company, things look for bright for VITA, with Gerold planning to launch a new and innovative line of products into the market sometime in early 2024, as well as continuing his tireless and successful product promotion ventures of the business’ current offerings. As the demand for high-quality food products continues to increase, more people are sure to flock to VITA, and in return, Gerold promises to continue to offer the premium products his current client base has come to know and love. VITA also plans to expand its presence in the e-commerce sector, investing in improving logistics to ensure that delivery of all of the company’s organic products is streamlined and executed smoothly. In the near future, Gerold plans to further expand and strengthen its product presence in DACH. Expansion into some European countries is also being considered. Enquiries from interested dealers from all over the world are always very welcome. My slogan is also: Not having my functional Reishi coffee in the retailer range is a failure to render their customer needs. Overall, it is safe to say that with VITA1001 – Bio Vitalkaffee you will experience unforgettable coffee moments that contribute to a healthier self and a healthier planet. This means that many people near and far can enjoy Gerold's revolutionary coffee and mushroom products. With all the joyful work that is continuously being fed into the business to ensure its luxury product range continues to thrive, the VITA – Bio Lebensmittelhandel e.U. brand has established itself as a beacon of expertise, personality, and friendliness in the food and drink industry, and one that is more than deserving of this award celebrating its brilliance, and that of its fantastic owner. Contact: Gerold Helmut Jernej Company: VITA – Bio Lebensmittelhandel e.U. Web Address: www.bio-vita.at having managed every element of the business since it first came to the market more than nine years ago. Through a meticulous blend of exciting vison, a lot of heart and soul, motivation, commitment, and joy, Gerold has taken the company from strength to strength, even carrying out a great deal of promotional work with the product’s dealers in their shops. As Gerold explains, “this is really intense and interesting work, and it gives me a lot of fun and pleasure to help people.” To this end, VITA gives its prospective customers the opportunity to try its coffee free-of-charge in a store setting, eliminating the need for a blind purchase to be made. Nevertheless, Gerold is confident in the ability of his products to impress consumers, confidently stating, “I call my VITA1001 – Bio Vitalkaffee probably the tastiest coffee in this universe.” Always trying to spread awareness of the brand, 2022 saw Gerold take part in 126 such full-day promotional activities throughout Austria, including exhibiting five trade fairs, all on his own, carrying the brand squarely on his shoulders. The challenging and lovingly work that Gerold puts into VITA is more than paying off, with the company winning three awards within a 14-month period, serving to reinforce his motivation to provide people with a leading, healthy, alkaline coffee product. Last summer, the company launched its VITA1001-EK-10 Reishi coffee in a 100% compostable, wooden and Nespresso compatible espresso capsule,
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