Food & Drink Awards 2018

Page 46 www.lux-review.com LUX 2018 Food & Drink Awards Little Big Brands (LBB) is a New York based brand strategy and design firm. Pamela Long provides us with an overview of the company and explores the projects it has worked on which have helped it to achieve the success it currently enjoys. Little Big Brands Best F&B Branding Agency - USA Established in 2001, LBB began when award-winning creative director John Nunziato decided to offer clients a new way to approach their branding. With a boutique, hands-on approach, the company quickly gained new clients and garnered attention from the industry, adding world- class talent to its roster along the way. Today, LBB has grown to one of the most well-respected independent brand consultancies in the United States. Despite the success it has achieved over the years, Pamela is keen to emphasise that the firm’s philosophy and focus on client service remains the same to this very day. “Since inception LBB has strived to bring clients highly creative solutions but with a low ego process. Our name is a very good description of the firm itself. We have a global brand-building pedigree but unlike most of our competitors, we treat clients like we’d want to be treated. We have never been driven by timesheets and profitability, rather by doing what is right for a brand and knowing that if our clients succeed, that is the best indicator of our own success.” “Over the years, we have worked with clients across a range of categories: from food to home care, pet food, personal care, OTC, and hard goods - you name it and we have likely worked on it. One of the areas we concentrate on is food and beverage packaging. Our clients include global powerhouses such as Pepsi and KIND, as well as start-ups like Little Spoon organic baby food. Each challenge is unique and is a balance of creating visual interest and appetite appeal while telling a story, and in many cases appropriately addressing a brand’s heritage. Our core capabilities include brand strategy and research, design, naming, packaging and digital expression. These combine to ensure that our clients receive the support they need to succeed.” Central to the firm’s success over the years has been its dedication to driving excellence for brands that is more than skin deep, as Pamela showcases. “In branding, our role is far more than just making clients look good. While we often help clients define their unique purpose in helping pull them apart from competitors, brands that can connect to a higher purpose are likely to be most successful. It is a challenging area to navigate however, and brands who aren’t sincere about a higher purpose are likely to do more harm than good. Having a higher purpose is not about giving money to a charity or creating a new product that has healthier ingredients, it’s values that are baked into a brand’s DNA. Truly successful higher purpose brands are those that address triple bottom line results and those values, when utilized properly, should be fueling success for them.” Ultimately, it is the passion and drive of LBB’s staff that is pushing the brand to achieve even greater success moving forward, and as such the team remains the firm’s core priority, as Pamela is proud to conclude. “Fundamentally, at LBB our own higher purpose is creating a company focused on people, not profit. People are our greatest asset and our greatest achievement. They are the reason we come to work every day, and the key to our success. We live our values every day in the way our company operates. We have normal working hours and allow people to work from home when needed. Our staff also receive four-day weekends for big holidays and the week off between Christmas and New Year, in addition to offering employees unlimited vacation the rest of the year. Lunch is purchased for the studio every day. We also subsidize health care and offer a 401K plan, as well as paying for transportation and parking for every employee.” “Most importantly, we have a lot of fun, and that culture is contagious to employees and clients alike. Life is too short not to love what you do, and we’re very thankful to be able to spend our days doing great work with clients we adore.” Company: Little Big Brands Contact: Pamela Long Address: One North Broadway, Suite 202, White Plains, NY 10601, USA Phone: 001 914 437 8686 Email: [email protected] Website: www.littlebigbrands.com