Global Excellence Awards 2018

Page 10 LUX 2018 Global Excellence Awards The Look Spa Salon is dedicated to upholding the traditions of American Culture, a brand of haircare designed to meet the diverse needs of its valued clientele. The brand’s diverse line of high performance, naturally scented hair care products is designed for real people, operating in real life situations who are seeking the freedom to express their style, individuality and creativity. Committed to its united celebration of diversity, American Culture utilizes native ingredients like blueberry extract and wheat protein, which collectively provide protective and reparative properties to all hair types. American Culture brands include Simply Smooth Keratin Treatments, Pure NV BKT, pure Blends and for stylists, pure Color. Through its salon and haircare products, American Culture invites its valued clients to become a part of its hairdresser family. The brand’s focus is helping stylists propel their craft through out of the box, high quality superior products and unique formulas that make a true difference in clients’ hair. As such, the team are committed to partnering with salon owners and stylists, and their motivation is to help them grow their business by providing them with tools to do bigger and better because of our efforts. They are dedicated to providing salon clients with at home maintenance products to help them replicate the salon look at home. The Look Spa Salon is part of American Culture Hair, an innovative haircare brand that defines the culture of hair care through a non-demographic philosophy that spans all generations and bridges all ethnicities. As part of our overview of a selection of the winners from our 2018 LUX Global Excellence Awards we profile the firm to find out more about the unique range of products and services it has to offer. The Look Spa Salon Hair Care Specialists of the Year 2018 - New York The brand draws on the expertise of its Founders to ensure its ongoing success. Louis Guarneri is a third generation beauty industry veteran, whose family, starting with his grandfather, owned and distributed hair products in New York for more than 70 years. Growing up in salons and around beauty products, he was hooked since he was a young child. After school, Louis would spend his days at his dad’s distributorship, and remembers wanting to create a product line since he was a kid. While other boys were collecting baseball cards, Louis collected hair products and salon magazines! Although he always knew he would stay on the product side of the business, Louis attended cosmetology school in order to learn the art and technical side of hairdressing. As a young adult Louis began as a sales consultant and soon after a sales manager in his father’s business, where he studied the salon side of the business. At the young age of 20, Louis, along with his then future wife Doreen, branched out and opened their first distributorship. It wasn’t long before they were a multi-line distributor carrying brands such as ARTec, Joico, Scruples, Farouk, Pureology, OPI, Essie, etc. After 20 years in the distribution industry, Louis decided it was time to realize his lifelong dream of becoming a manufacturer and launched his own product line. It was 2001, and Louis was inspired to create a company for hairdressers and clients that celebrated American heritage