Global Excellence Awards 2018 Page 45 LUX 2018 Global Excellence Awards Established in 2002, LALICIOUS is an innovative beauty brand that started with the creation of a revolutionary update to a long- time staple in the beauty world: the body scrub. Founded by a husband and wife team and continually focused on providing supportive client service and exceptional quality products, the firm has flourished over the years and grown into a renowned natural bath and body product provider. The product that started it all, the LALICIOUS Extraordinary Whipped Sugar Scrub, sets itself apart from every other scrub on the market with a texture and consistency that is impossible to copy. The LALICIOUS proprietary technique and ingredients give the body scrub a light, whipped texture that never separates which makes for a hassle free and indulgent application. The fine sugar crystals are gentle enough for daily exfoliation and effective at sloughing dead skin cells without scratching or stinging. This must-have product propelled the growth of the LALICIOUS brand into a cult favourite and sparked the development of the Core Collection over the past 16 years. With eight outstanding products, each with its own purpose and eight amazing fragrances, the LALICIOUS Core Collection is a complete and luxurious body care routine. Since its launch the LALICIOUS Extraordinary Whipped Sugar Scrub has become a signature treatment in many spas around the world and a beauty industry “must-have” for those addicted to its innovative texture, unparalleled hydration, and glow-inducing exfoliation. Having risen from humble beginnings with just one product to a collection of unique pampering treats, LALICIOUS has established itself as the ultimate beauty brand for those seeking indulgent, natural solutions. We profile the brand to find out more and explore how its product range has expanded over the years to meet the needs of its discerning clientele. LALICIOUS Best High-End Bath & Body Collection 2018 Seeking to capitalise on this success and grow its brand, over the past several years, LALICIOUS has expanded its offering beyond the core collection with novelty items like the Birthday Cake Collection and The Collection. To this very day, LALICIOUS continues to use high quality natural ingredients like Coconut, Sweet Almond, Vitamin E, Macadamia Nut and Marula Oils in formulations that are nourishing to the skin and body and provide natural hydration that lasts all day. All of the firm’s formulas are paraben free, gluten free and sulphate free and are never tested on animals. Having found its niche in the increasingly popular natural body care sector, LALICIOUS has developed innovative formulas which are like no other in the market. Each product has been hand crafted to deliver the most hydrating and high-performance results. The brand’s luxurious spa-like formulas encompass rich formulations filled with high quality and efficacious, natural ingredients. Its products are 98% natural, 99% vegan and 100% mindful. As a result, LALICIOUS’s collections are saturated with compelling scents that create an unforgettable experience. These addicting fragrances combined with truly performance- driven results make these products a must- have in every home. With a growing collection of luxurious body products, LALICIOUS continues to expand its brand with the mission to create temptingly beautiful skin from head to toe. This will remain the brand’s core focus as it looks towards a bright and opportunity filled future. Company: LALICIOUS Name: Jessica Kernochan Address: 3425 Jack Northrop Ave, Hawthorne, CA 90245 Telephone Number: 3103229222 Web Address: extraordinary whipped SUGAR SCRUB (Sugar Coffee, Brown Sugar Vanilla, Sugar Coconut). LALICIOUS Founder, Jessica Kernochan