Global Excellence Awards 2020 Page 23 LUX 2020 Global Excellence Awards As affiliate and performance marketing specialists, BOA Partners promote and generate online traffic for its business partners. Going into further detail, Sezin starts off by providing us with a brief overview of the firm and even offers us more of insight into its clientele. “With over a decade of experience in affiliate program management, we have a highly qualified team of dedicated account managers. As an ROI focused business, we put our business values at the centre of everything and carefully craft a measurable strategy that is designed to reach advertiser KPIs, while helping customers reach the right product. “Working in the IGaming and finance industries, we typically offer comparison sites, online guides, and white label products to connect consumers with the best services to meet their needs. While acting as a valuable link between the potential customers and our business partners, we combine media and technology to drive high volumes of engaged users to our partners. With roots in search engine marketing, everything we do is measurable and accountable.” A commitment to innovation has allowed the firm to distance themselves from the crowd and opened further opportunities. “Compared to some of our closest competitors, our technology ensures accurate reporting of your KPIs and metrics” Sezin explains. “This allows clients to get detailed statistics on the performance of various campaigns, markets, and products. With online advertising being such a fast-paced industry, it is important we evolve and achieve Situated in London, BOA Partners is a performance and affiliate marketing agency for the IGaming and finance industries. Having recently found success in the LUX Global Excellence Awards where they were recognised as the Gaming Start-Up of the Year 2020 – UK, we decided to take a closer look at this unique agency and caught up with BOA Partners Managing Director Sezin Ozel to find out more about their award-winning ways. BOA Partners Ltd Gaming Start-Up of the Year 2020 - UK innovation by staying on top of all technology changes and improvements. With over ten years’ experience in affiliate marketing, BOA Partners know how to improve the return on your marketing spend and increase the number of new customers.” Despite the outbreak of COVID-19, the firm managed to quickly adapt to the situation and now it operates as a complete online business as Sezin points out. “With the impact of Covid-19, we started working from home and adopted our technology around it. By embracing challenges, we have grown the company by 120% since last March. Equipping our staff with the best Microsoft technology has meant they can work anywhere in the world through our cloud remote desktop. The one major benefit from the pandemic is the way the world has digitally revolutionised and quickly adapted to change.” Looking ahead to what the future holds for the firm, Sezin signs off by sharing some of the exciting plans which lie in the pipeline for BOA Partners for 2021 and beyond. “Currently, we are working on our new affiliate network in IGaming, our partner technology will ensure to get Big Data insights on the most comprehensive tracking platforms available. In one system our advertiser and publisher partners will be able to can track, analyse, and optimise all your marketing channels. Additionally, we are developing a new White- label Umbrella Company and Payroll platform Brolly in A Box, ( which will be a great feature for the recruitment sector. Beyond this, we are planning to add the travel industry to our marketing services and hopefully, we will all be able to start travelling again, fingers crossed.” Company: BOA Partners Ltd Contact: Sezin Ozel [email protected] Website: “Working in the IGaming and finance industries, we typically offer comparison sites, online guides, and white label products to connect consumers with the best services to meet their needs...”