Global Excellence Awards 2020

Page 8 www.lux-review.com LUX 2020 Global Excellence Awards To Mike, you have to ask. You can’t take. A DJ, as a tastemaker, can be one of two things: a tastemaker or a taste-enabler. Today’s ease of playlist sharing and back- door analytics holds the answer to marketing success. But a skilled DJ can interpret a playlist using their own expertise and human experiences to know when to add a track the customer didn’t’ ask for. A collection of Spotify or Pandora Playlists is all today’s DJs need to tailor a custom mixtape. “Because today’s listeners are streaming so much, DJs can gain access to their usage data to track product success after the sale. It’s all much easier now.” The mixtape has often been the subject of scorn within the Music Industry, allowing third parties to profit from unlicensed music. At Phantom Records™, the team takes the strain from DJs who simply want to make good music. They provide a detailed explanation of the legal landscape enabling DJs to stay informed and continue their craft while the laws change around them. Phantom Records™ means exactly that. It’s a recording of someone else’s track put together into a listening experience the DJ created, resulting in an album without an artist. So Mike and his team call them phantom albums or, indeed, Phantom Records™. ----- Motion Capture Mike built every site related to Phantom Records™ or his trademarked DJ name: DJ eXperience®. In order of achievement, Mike is an expert Mac® Desktop Publisher, PC Computer Salesman, Computer Support Technician, Computer Technician, In-Home Support Professional, Certified Network Administrator, Certified Adobe Designer (Master Collection), Certified Usability Specialist, and Undergraduate from American University in the first and only unique degree: a Bachelor of Science in Multimedia Design and Development. This begs the question: What do you do then? He doesn’t just take his ideas and perform a mix to his listeners. He uses his User Experience Design skills to approach DJing like a service instead of a performance. He has an IT Support style to his work. He uses tools and judgement to fix computer problems and music to fix complex emotional and relationship problems. Music has always done that but Phantom Records™ monetizes it. “Customers always try innovative services. If you have it down, they tend to stay.”