www.lux-review.com Page 17 LUX 2021 Global Excellence Awards Michel Herbelin, spent several years in a local watchmaking factory in Charquemont, a village in the heart of the Jura mountains. Whilst he worked, he picked up skills; however, his perpetually high-standards and delicate taste defined a craft that could not be formed in this local manufacture alone. Thus, Michel embarked on a new adventure; on the top floor of his parent house, he opened up his own workshop, and by the age of 26, his passion and love of precision mechanics had enabled him to produce his first watch. After continuous successes in his craft, Michel then handed down the business to his sons, Jean-Claude and Pierre-Michel, who then, in 2020, continued the generational business and passed it down once again to Michel’s grandchildren Maxime and Mathieu Herbelin. The family-run business is booming due to its highly regarded skills and craft and its homage to the French heritage; the class, style, and modern innovation contributed and instilled from each generation, past, present, and future. Together, they are ready to take up the challenge of developing this historic flagship of French watchmaking for three generations. All watches designed at Michel Herbelin are assembled by hand and inspected in the brands French workshop, creating timepieces intended to last by respecting artisan knowhow and adding a touch of French elegance. The brand employs 80 people in their HO, manufactures 80,000 watches per year, and sells in 2,500 points of sale in 50 countries worldwide. For Michel Herbelin, developing a sustainability policy into their production and Aug21158 Michel Herbelin Best Luxury European Watch Brand 2021 work environment and using eco-friendly materials is a modern focus for the company. Therefore, Michel Herbelin uses the latest technology to produce their watches, using inspiration from the fashion industry and art world to fuel innovative designs. Michel Herbelin has been able to maintain its high recognition in the world of affordable luxury brand watches due to its ability to adapt to changes, all whilst respecting the French tradition of watchmaking. Moreover, Michel Herbelin is able to work with their retailer’s side by side, providing a bespoke service and developing marketing and sales strategies to fulfil each individual client needs. This significant difference reflects the spirit of a family run business. Furthermore, this year, 2022, the company will be celebrating the brands 75th anniversary and with that will reveal some newer changes such as a logo, watch models, shops and an advertising campaign. Overall, Michel Herbelin is working tirelessly to become the most affordable luxury watch brand within Europe after dominating the French market. With the company’s generational input, creativity, and passion, their future looks very promising. Contact Name: Claudia Ferreira Ferro Company Name: Michel Herbelin Web Address: www.michel-herbelin.com Contact Email: [email protected] Michel Herbelin is a well-known company formed from young Michel’s dreams, who against his parents wishes to join the family’s business began to study watchmaking to achieve his own reputation as the Best Luxury European Watch Brand. The independent company is run by three generations and has created fine watches since its establishment in 1947. Nov21289
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