Global Excellence Awards 2022

The product of a young and enthusiastic entrepreneur, Wild Oak Studio (Wild Oak) strives to create a luxury hair salon experience that cultivates its clients’ inner beauty for theworld to see, whilst providing a customer experience quite unlike any other. We find out more about this unique offering from owner, Saige Jacobs. Best Luxury Salon Experience - Washington The current menu at Wild Oak consists of service options that make the booking process simple. Saige does not expect her guests to know the exact technique that was used in an inspiration picture to book the correct service, therefore she provides a brief description of what each service includes, as well as any trending or desired add-ons that may be required to achieve the look. With the average ‘ticket’ including pre-tone, toning, base tint or shadow root, porosity equalising treatments, extra colour, and even extra hours of labour, service tickets industry-wide are sometimes hundreds of pounds over the ‘starting price’ of a traditional salon. Saige realised early on that there was a hole in this way of doing business, so she hired celebrity hairdressing coaches Zan and Tom Collins to help evaluate her new business and create a system to correct the flawed current state of the industry. “We do not have hidden charges,” she states. “We are upfront and honest. Our guests always know what their ticket price will be prior to check out. We don’t believe in ticket surprises!” With Wild Oak Studio having been nominated as top 100 in the world 2022 by ‘Behind the Chair One Shot Hair awards’ for its Bob/Lobs, it is no surprise that it was also successful in the LUX Global Excellence Awards 2022, receiving the prestigious title of Best Luxury Salon Experience – Washington. Understandably ecstatic with this achievement, Saige is now excited for the future of Wild Oak Studio, which has grown from a small 170 square foot studio to a beautiful storefront with four stations and room to grow… and that’s exactly what she intends on doing! “We are in the process of interviewing like-minded professionals to grow our team,” she enthuses. “It is important that each professional that comes on board is thoroughly trained so that our guest experience stays consistent. “There is so much opportunity and growth that lies ahead. We can only hope our hard work, determination, and vision will contribute to the evolution of our industry.” Contact: Saige Jacobs Company: Wild Oak Studio Web Address: www.wildoakstudio.com ild Oak Studio is a luxury hair salon located right outside the thriving University Village in Seattle, Washington. With a mission geared towards excellence, the salon takes pride in offering the best possible experience to guests, ensuring they feel heard, guided, educated, and comfortable, all whilst knowing they are in good hands. Wild Oak Studio is a surprisingly delightful outcome of the Covid-19 pandemic. Owner, Saige Jacobs had recently opened a salon in the heart of Kirkland,Washingtonwith two business partners just fourmonths prior to quarantine. With capacity restrictions meaning only one stylist could work within the space at a time, as well as other personal Covid contributing factors, it was clear big changes needed to be made, and fast. Saige left the Kirkland business and journeyed off on her own where she designed, developed, branded, and executed Wild Oak Studio with the idea of changing the industry to better meet the growing expectations of the thriving community. As a master stylist/colourist herself with more than 10 years’ worth of experience, Saige believes it is essential to get to know her clients and to understand what they want out of their stylist, whilst always being professional, kind, passionate, and detail-oriented in her approach to ensure her clients feel confident and valued. “It is our commitment to our guests that we provide consistent excellence,” Saige tells us. “We take pride in our services as we set aside extra time for education, a hot towel customised hair treatment, as well as a polished style that is included with each service.” Greeted by the stylish and inviting waiting area, Wild Oak guests are offered one of many complimentary beverages as they wait for their service provider to take them back and begin what is hoped to be a long-lasting relationship and beautiful hair journey. Saige is a strong believer that communication is key to achieving desired results and therefore insists upon thorough consultations as the foundation to a successful service. “This gives us the opportunity to set an hour aside to assess our guest’s hair and discuss future goals and expectations. In-person consultations are crucial to evaluatedensity, level of color, and a strand test if necessary, so the appropriate amount of time is booked with an accurate quote.” W

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