www.lux-review.com Page 17 LUX 2022 Health Beauty & Wellness Awards Jan22124 Because the company is established within a niche market, Meet the Herb Halfway is highly regarded and proliferating each year due to clients increasing preference for natural and non-alcohol-based perfumes on their skin. Therefore, Meet the Herb Halfway focuses on oil-based solid perfumes (attars) beloved by people of all ages, genders and diversities. To keep up to date with all the current trends in the botanical business, Katherine ensures that education and training are always kept relevant and innovative to maintain the success and quality of products. Expanding on this point, Katherine explains the company’s offerings stating, “In addition to our retail blends, we offer bespoke and semi-bespoke perfume consults, which are extremely popular. These consults can be combined with scent anchoring. I have reports from the client (especially in the scent anchoring consults) that personalized experiences have been life-changing for people. Moreover, we offer a free membership to mediation training and guided meditations, specially designed to be used with our fragrances.” Because of the raw intellect and pure dedication to updating training and education on its products, Meet the Herb Halfway has been distinctively able to differentiate itself from its competitors due to its exceptional training that exceeds the industry’s requirements. Moreover, something highly regarded within the sector and amongst clients is that Meet the Herb Halfway products are made from sustainable or renewable resources and botanicals. “They are scrupulously sourced from providers who adhere to the Natural Perfumer’s Guild and NAHA (National Association of Holistic Aromatherapists) guidelines. While we use ethically sourced absolutes and essential oils from all over the world, we infuse our base oils and alcohols with botanicals that we grow locally, which reduces the need to pay for shipping,” explains Katherine. In addition to sourcing locally, products at Meet the Herb Halfway have gone the extra mile to grow many herbs, spices, and florals. Moreover, concerning its local arrangements, the business has successfully obtained access and collaboration with a local farmer to collect beeswax. Katherine expands on this, stating, “The beeswax is minimally processed and is not pressed, so it retains the bees’ characteristic, benefits, and aroma of floral pollen. In addition, we use centuries-old infusion processes to layer our perfumes.” At Meet the Herb Halfway, products and training are exceptionally thought out, crafted and fine-tuned to the smallest detail; however, its outstanding service doesn’t end with product and knowledge but expands into scent anchoring workshops and private consults. “During the consult, we use a technique that we have developed from over 800 hours of yoga and meditation teacher training and 15 years of experience of using meditation with natural perfumes. First, the private consult involves helping the client realize an attribute she or he would like to enhance, such as confidence. Next, we work together to develop the imagery and retrieve memories of the attribute. Then we put together a personal mediation that they use with their fragrance,” explains Katherine. Because the company is established within a niche market, Meet the Herb Halfway is highly regarded and growing rapidly each year due to clients increasing preference for natural and non-alcohol-based perfumes on their skin. Therefore, Meet the Herb Halfway focuses on oil-based solid perfumes (attars) that are beloved by people of all ages, genders and diversities. However, like many companies, businesses and individuals across several sectors have faced over the past two years, the impacts have the Covid-19 pandemic have fluctuated with severity throughout several establishments. Nevertheless, for Meet the Herb Halfway, the business remained inspirational and innovative. The company developed a semi bespoke perfume experience that aimed to transform from inperson bespoke experiences to virtual ones. “We send out a set of 1 ml accord set for clients to experience the aroma and then indicate what the final fragrance will smell like. We also added many workshops for anxiety and stress to support people through the most stressful times of COVID,” explains Katherine. For the future, Meet the Herb Halfway plans to release several more perfumes over the year to satisfy the demand and scope of aromas to suit an expanded clientele preference. These products have been carefully crafted and developed over the past two years to ensure quality and sustainability. On a grander scale, over the next few years, Meet the Herb Halfway aims to release up to 13 new fragrances – ones that will be removed every year and replaced with a new perfume. In addition to this, Meet the Herb Halfway will be releasing six solid perfume soliflores in late April of 2022. An exciting future for Meet the Herb Halfway is on the horizon. Regarded as the Best Botanical Perfurmer of the year, its consistent rise in success and recognition is undoubted. Company Name: Meet the Herb Halfway Contact Name: Katherine Clancy Contact Email: [email protected] Web Address: https://meettheherb.com/
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