www.lux-review.com Page 35 LUX 2022 Health Beauty & Wellness Awards Makeup should be a tool for everyone – no matter their age, gender, or skin colour. Throughout history it has been used to enhance appearances, however, it has also been utilised as an outlet for creativity. It is, in effect, an artform accessible to most. Yet the focus upon western beauty standards and societies view on femininity has left many behind – numerous brands, ranging from high-street to luxury, have been called out for the lack of diversity within their product ranges and in their advertising. The rise of social media has bolstered awareness of this issue and, in turn, has sparked a new wave of inclusive cosmetic brands. Nevertheless, in 2022, the makeup industry is booming. The Statista Consumer Market Outlook projects that the cosmetic industry’s global revenue will surpass 100 billion dollars by 2022 and by 2026 reach an annual revenue of around 131 billion U.S dollars. At the epicentre of this fiercely competitive market is CTZN Cosmetics, a brand that includes everybody. Founded by three sisters, Aleena, Aleezeh, CTZN Cosmetics has quickly become one of the world’s most recognisable beauty brands. Indeed, serving as the outcome of three sisters’ dissatisfaction with the makeup industry, the brand has erupted to great success. Popular with A-List celebrities such as Lizzo, Demi Lovato, and Katie Holmes, join us as we find out what makes CTZN Cosmetics so special… Mar22308 CTZN Cosmetics Most Inclusive Make-Up Brand - UK and Naseeha Khan, CTZN Cosmetics prides itself on being a new-age makeup brand. Indeed, CTZN Cosmetics was born out of frustration –when the Khan sisters went shopping for cosmetics at a major beauty retailer, they were met with the realisation that not a single model in mainstream beauty campaigns looked like them, or better yet represented them. Moreover, they found the same issue within product formulations, with many failing to consider darker skin tones. They had spent much of their lives mixing and matching products in order to match their skin tones. Numerous conversations with friends ensued and Aleena, Aleezeh, and Naseeha noted that this was a widespread issue, spanning across skin tone and gender. The male demographic is often unacknowledged in the cosmetics industry despite making up a significant percentage. The mission became clear. It became imperative that CTZN Cosmetics would be a diverse company that was equipped to cater to everyone – to be entirely inclusive. Henceforth, CTZN Cosmetics now boasts a range that is gender neutral, stems across the full range of skin tones, and is proudly vegan friendly, cruelty free, paraben free and talc free. Every collection released by CTZN Cosmetics guarantees a perfect match for each skin tone. In essence, it is the company’s goal to empower people through the art of makeup by offering them every staple they would need in their makeup kit in their perfect shade. CTZN Cosmetics has taken the beauty world by storm – it has gone viral on social media, been at the forefront of groundbreaking trends, and has been showcased in magazines around the globe. From Vogue to Allure, the company has been recognised for its contributions to the betterment of the industry, with Allure naming CTZN Cosmetic’s Nudiversal Lip Duo in Stockholm as the best Neutral Lipstick for Dark Skin at the 2019 Best of Beauty Awards. In 2020, its Nudiversal Lip Duo in Koi Samui won the same award but for middle skin tones. Furthermore, the company has become incredibly popular with celebrities, including Demi Lovato, Hilary Duff, Tove Lo, Lizzo, and many more. CTZN Cosmetics truly marks a turn in the cosmetics industry. The brand is a leader, pushing for people of all skin tones and genders to be able to dive into makeup with complete accessibility and a lack of judgement. For CTZN Cosmetics, however, this is only the beginning, as over the upcoming year, it has a lot in store. Contact: Aleezeh Khan Company: CTZN Cosmetics Web Address: https://www.ctzncosmetics.com/
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