Health Beauty & Wellness Awards 2022 Page 47 LUX 2022 Health Beauty & Wellness Awards It is said that over 125 years of research point to the negative impacts of excess iron on aging. Dr. Xi Huang, a leading scientist within the field, has dedicated much of his career to studying this hypothesis, namely the impact it has upon women. Indeed, his findings indicate that iron levels on the skin increase after menopause, while science has proven that increased iron levels contribute to the acceleration of visible skin aging after menopause. The combined research culminated in the creation of the i-On® Age Disrupting Skincare brand. Serving as the world’s first and only cosmetic product line that targets excess iron on the surface of the skin, it offers a unique and real solution to a very real problem. Iron is known to produce oxygen free radicals that cause the visible signs of skin aging. i-On Skincare’s patented DII® Technology, consisting of the previously incompatible vitamin C and pearl powder, removes excess iron effectively and gently from the skin’s surface, resulting in a healthier and more youthful appearance. The brand’s two flagship products, Age Disrupting Skin Cream and Age Disrupting Total Performance Eye Cream have been clinically proven to reduce the appearance of lines and wrinkles, improve visible elasticity, skin tone, plumpness and support more rapid hydration. In fact, in one 42-day clinical study, 100% of participants reported that skin The impact of excess iron on the skin is rarely talked about; however, there is a brand that is working to change this. FE:I BeautyTech’s i-On® Age Disrupting Skincare brand is not only a source of effective skincare, but also a tool for education. Developed by Dr. Xi Huang, the emerging brand is backed by decades of scientific research. Apr22009 FE:I BeautyTech Most Innovative AgeDefying Skincare Product Line 2022 looked and felt softer and more hydrated, 84% stated that fine lines and wrinkles appeared noticeably diminished, and 77% stated that the appearance of dark circles was reduced. Simply put, i-On® Age Disrupting Skincare truly works. However, behind these magical products is an equally as magical team – they are compassionate, hardworking, and incredibly talented. Missy Godfrey, the company’s CEO, comments, ‘I’m inspired every day by the collaborative spirit and resilience the team displays under the stress and hard work. The spirit of our founder and visionary, Dr Xi Huang, is to help people live a healthier life so, we try to remember to step back and think about each other with empathy – and remember to laugh!’ Whilst the company is proud of its first year in business, it has experienced many challenges during its life so far. Founded in the midst of the Covid-19 pandemic, supply chain issues caused the brand to launch 3.5 months late and only be able to offer two SKUs instead of the planned four. However, this period allowed the company to focus upon what customers truly wanted – selfcare and products that could help them achieve healthier, more beautiful skin. i-On® is dedicated to empowering women with knowledge and furthering the dialog around menopause and skin aging. In an industry that is constantly evolving, this is a great benefit. A report by Global Newswire estimates that by 2025, approximately 1.1 billion women around the world are expected to be postmenopausal, resulting in the menopause market rising to $18.99 billion by 2027. Of course, whilst many skincare brands serve this demographic, the i-On® Age Disrupting Skincare is a clear standout. Unlike other brands, the i-On® Age Disrupting Skincare brand goes above and beyond in its offerings. Most mature skincare brands use traditional antioxidants, peptides, and hyaluronic acids to treat common symptoms, but i-On® Age Disrupting Skincare uses all of these and more whilst remaining kind to the skin. Above all, no other skincare brand to this day has ever addressed iron and its impact on skin. Consequently, the company has a bright future ahead. In the second half of 2022, the brand will be launching a skin emulsion and face serum, with additional products on the horizon. Furthermore, 2022 will also see the launch of the i-On® A.I. Skin Analysis Tool. This technology aims to further help educate consumers on the impact of biological aging versus chronological aging and skin health. Contact: Dr. Xi Huang Company: FE:I BeautyTech Web Address: