Health Beauty & Wellness Awards 2022 Page 49 LUX 2022 Health Beauty & Wellness Awards In 2015, Lynette Achiaa, an entrepreneur and nail beauty enthusiast, created Candy Coat with the aim to bring fun back into the nail industry. For far too long the world of nails had been focusing upon tame and conventional colours, with little regard for those who wanted to experiment. It was time for a change. With no website and only 14 colours to its name, Candy Coat took to social media, beginning its life on Instagram. Indeed, the company truly found itself here, but little did anyone know, an upcoming trend was about to change the course of the company for good. Coloured bottle palettes soon started to gain traction, becoming popular on Instagram among nail professionals with signature ‘colour boxes.’ Consequently, Candy Coat became the first brand in the UK to introduce a monthly gel polish subscription box. Candy Coat has since gone on to amass over 218,000 followers on Instagram and a further 90,000 likes on Facebook. As such, its range has expanded dramatically, including over 1,200 shades across 12 product lines, accessories, nail tools, a spa range, beauty products, merchandise, and much more. In essence, Candy Coat has become one of the biggest contenders within the nail beauty industry, with its products being distributed throughout 52 countries. Furthermore, the brand has been spotted on numerous celebrities – Kylie Jenner, Kim Kardashian, Cardi B, Katy Perry, and Rihanna, to name a few. Whilst Candy Coat supplies a premium product that’s popular with the stars, it avoids the celebrity price tag. For example, the internationally renowned Classic Gel Colours range is available for £8.00 a bottle – an exceptional and affordable price, especially According to Statista, in 2021, the nail cosmetics industry gained $10.56bn in revenue. At the epicentre of this booming industry is Candy Coat – a UK-based brand that has reached an international level of prestige. Indeed, whilst the company is popular with A-list celebrities, it delivers premium polishes and accessories for an affordable price. Mar22171 Candy Coat Nail Beauty Brand of the Year - London when many of Candy Coat’s competitors supply gel nail polish for upwards of £15.00. In addition, each order over £25.00 receives a complimentary pick ‘n’ mix which can be selected via the ‘Candy Bar’ on the Candy Coat website. Additionally, for £15.00 a month, customers have the option to subscribe to Candy Coat’s innovative Gel Polish - Monthly Subscription Box. Currently dispatched on the 25th of every month, the box features three gel polish colours, manicure essentials, a surprise treat, swatch pops, and candy. Across 1,680 reviews, the subscription box has gained a five-star rating, with customers complimenting the product’s value for money. Sophie A. testifies, ‘love the sub boxes!! Definitely worth the money getting three colours every month as well as extra nail bits and themed items depending on the month. Always a nice surprise to come home and find this had been delivered.’ A further benefit that Candy Coat supplies is its Gumball Rewards Program – a free-to-join loyalty programme that enables customers to earn points through completing a variety of tasks, such as following Candy Coat on social media, writing reviews, referring friends, and making purchases. There is no limit on how many points can be earned, and these points can be redeemed for discounts on purchases. Additionally, the company’s refer a friend scheme supplies a 10% discount for the friend and 25 points for the original customer. Simply, Candy Coat is different. From its products to its exceptional level of customer service, Candy Coat maintains a highstandard unmatched by its competitors. Henceforth, going forward, the brand hopes to continue this trend, catering to its customers in every way that it can. Contact: Stephanie Joy Company: Candy Coat Web Address: