2020 Health, Beauty & Wellness Awards

www.lux-review.com Page 7 LUX 2020 Health, Beauty & Wellness Awards and the literature is the Modern Cosmetics book, the first choice when studying ingredients of natural origin. Due to its scientific and practical value, the Modern Cosmetics book is the primary choice for anyone who wants to look deeper into cosmetic ingredients and gain reliable information about ingredients whose origins lie in nature. Be they cosmetology students, cosmetics enthusiasts, DIY cosmetics makers who want to learn more, or seasoned industry professionals, Modern Cosmetics is the perfect book to do so. There has also been a tremendous response from medical professionals, including those working as pharmacists, doctors, and cosmetologists, both inside and outside of the cosmetics industry. Modern Cosmetics, as a book, is a novelty in the cosmetics and cosmetology fields. The most important advantages that it offers are, as its buyers and readers say, that even though the book was written by scientists and is a collection of high-quality information, it is written in a very understandable language that is not strictly scientific. It has since become one of the world’s most comprehensive books on cosmetic ingredients of natural origin. The level of comprehensive knowledge and detail that has gone into this book is unparalleled. So much so, it was the deserved recipient of one of Slovenia’s highest awards for best practices in scientific communication, the “Prometheus of Science for Excellence in Communication” award. As for what the book itself contains, there are various presentations of individual cosmetic ingredients in the form of monographs, using a uniform and clear structure. The key elements of these monographs include the INCI classification, botanical descriptions of plant sources, characteristics of natural ingredients, and the mechanism of action and use, including in vitro, in vivo, and clinical studies. The breadth of knowledge is exceptional, and that is thanks to Prof. Dr. Nina Kočevar Glavač, the book editor, assembling the dream team of pharmaceutical doctors and cosmetology experts. They have shown, once and for all, just how exciting a new science cosmetology is, and why people should begin to take notice of ingredients of natural origin that producers and manufacturers use. Regarding the future of Modern CosmEthics , the company has that covered. As the trend of natural cosmetics will continue to grow in the future and smaller cosmetics brands will gain more recognition and support, Modern CosmEthics has begun preparing volume two of the book. Aimed at covering essential oils, hydrosols, and other aromatic substances, the second volume of Modern Cosmetics will look to unlock the secrets and debunk the misleading information surrounding one of the

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