Health, Beauty & Wellness Awards 2021

Page 16 LUX 2021 Health Beauty and Wellness Awards Company founder and CEO, Claire Williams had suffered for years with her own skin in the form of severe cystic acne, only ever being given generic advice from her GP without any form of nutritional guidance or recommendation on the kind of products to use to improve her skin health. It wasn’t until she went to see a private specialist at 34 years old that she was diagnosed with polycystic ovaries. It was then that her skin health journey really began; she started with nutrition, removing sugar & dairy from her diet, and incorporated specific hormone-balancing herbs and supplements into her diet. After a year, she saw a huge improvement in her skin health, however, although the acne was now at bay, she began suffering from a new skin condition known as rosacea. This was a knock-on effect from having poor skin health over a number of years, leading to her skin barrier function weakening. Her skin became sensitive, causing redness and irritation, exacerbated by pollution, sun damage and bacterial invasion. In 2016, Claire eventually set out to find answers herself and discovered a multitude of active ingredients available which can help heal and restore skin. During the months following, she tried and tested many active ingredients to improve her skin and decided to design a hyper-personalised skin system, which gave transformative results but reduced the downtime and side effects. Thus, the early development of WOW facial® had begun. With a team of medics and advanced skincare specialists all working closely together, the WOW facial® brand was born and the first WOW facial ® Ltd is an award- winning, results-driven professional brand, with a team of experts in hyper- personalised skin solutions. It provides high-quality, active facial ingredients to qualified practitioners and offers supportive home-care and retail products, while working to reduce its carbon footprint, single-used plastics and packaging waste. Mar21411 WOW facial ® Ltd Most Innovative Skincare Needling Device WOW facial® centre was launched in October 2017. The brand has since been recognised industry-wide for its exceptional results. WOW facial® is a six stage hyper- personalised facial which has been developed to support small businesses with a good ROI. WOW fusion® is stage 3 of the 6-stage facial and it can be extracted and performed as a stand-alone treatment by trained aesthetic professionals. WOW fusion® is an innovative needling device that allows the practitioner to create bespoke skincare cocktails in the little glass vial that is ideal for clients’ skincare needs. WOW facial® has advanced protocols and solutions to be used inside the device to improve various skin concerns such as rosacea, excessive facial sweating, fine lines and wrinkles, open pores and oiliness. Speaking about WOW fusion®, Claire said, “I realised there cannot be a “one size fits all” approach to skin health, so I partnered with a team of medics to carefully design, test and trial a multi-stage facial that can actually heal the skin, using the most advanced skincare technology available until the revolutionary WOW fusion® device was born. “In this quest to healthier, stronger skin, I discussed with medical professionals and