Health, Beauty & Wellness Awards 2021 Page 21 LUX 2021 Health Beauty and Wellness Awards cutting-edge plant space with chemistry and microbiology labs. The company’s Los Angeles Manufacturing Plant exceeds the Good Manufacturing Practices set by the U.S. Food and Drug Administration (FDA) and is certified by NSF International, an accredited, independent certification body that tests and certifies products and facilities to verify they meet stringent public health and safety standards. From extensive equipment testing to material analysis, every aspect of a product’s development is thoroughly evaluated before it can earn NSF certification. And to better serve customers throughout North America and globally, Sunrider is building a new state-of-the-art manufacturing plant on a 71-acre property located in the Dallas-Fort Worth metroplex city of Midlothian, Texas. The new facility is expected to open in autumn this year. Serving the communities where employees work and play is a proud Sunrider tradition. The Chen family, Sunrider independent business owners, and staff alike share a passion for supporting charitable causes around the world. Together, they are helping to make their communities cleaner, safer and healthier places to live for present and future generations. Sunrider’s owners are medical doctors, organic chemists and herbalists – experts in the fields of health and science. While most companies hire or outsource their research, procurement and formulation, Sunrider has the expertise to produce products in their worldwide manufacturing facilities using the most advanced pharmaceutical-grade machinery. Its scientists elevate herbal science to an art form by hand selecting raw herbs then expertly extracting and concentrating only their most beneficial nutrients, so the body can receive exceptional health benefits without having to eat an abundance of certain foods. Sunrider® products provide a superior level of nutrition with their super-concentrated, highly bioavailable products. All five of the Chen’s adult children hold senior positions within the multi-generational family- owned company, either directly at the corporate headquarters or on the Board of Directors. Their daughter, Wendy Teng brings her expertise in global marketing, brand building and strategic planning to her role on the Board of Directors. She provides the insights and know-how needed to guide Sunrider to an ever-brighter future. Their son, Dr Reuben Chen is a board- certified physician specialising in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he’s the creator of the SunFit321 and Fitness Brigade programmes, and he plays an active role in the research and development of Sunrider’s ground-breaking products. Their daughter, Sunny Beutler was recently appointed as Sunrider’s new Chief Executive Officer. She brings more than 15 years of executive-level experience with Sunrider. She had overseen the operations of the Sunrider offices throughout Asia and Europe and held executive positions for the family-owned Sunworld Dynasty™ Hotel Group, that which includes three world-class hotels in Beijing, China and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel in Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom. An organic chemist and Chief Global Manufacturing Officer at Sunrider, their son, Eric Chen oversees the management of the U.S. Manufacturing Plant, including U.S. Food and Drug Administration compliance, product launches and research and development. He works with Sunrider’s team of scientists to stay on the forefront of product innovation while seeing ways to improve operational and production efficiency. Also on the Board of Directors is their son, Jonathan Chen, who has been the leader of pivotal IT projects including Oracle ERP (Enterprise Resource Planner), POS (Point of Sales) and PLM (Product Lifecycle Management) implementations. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive and enjoyable online experience. Ultimately, Sunrider is a company that inspires people to live healthier, happier lives. It takes great care and pride in creating nature’s best herbal formulas which pave the way to holistic health and greater energy for customers and their families. Company: Sunrider International Contact: Gabriele Barrick Website: “The Chens continued their commitment to producing the finest herbal products available by personally overseeing the formulation, development and manufacturing of them. These products include supplements and foods for balancing the body’s systems; skincare, oral care and make- up infused with nature’s best ingredients; and laundry, kitchen and cleaning solutions which keep people and the planet safer.”