Health, Beauty & Wellness Awards 2021

www.lux-review.com Page 29 LUX 2021 Health Beauty and Wellness Awards aesthetics along with all hairdressing needs, meaning that it is a one-stop-shop for a complete makeover and rejuvenation of mind, body and soul. “We want to ensure that our clients feel the ‘wow factor’ which is achieved by the treatments they receive and are unique to each individual,” Susan elaborates. “We chose CACI systems over other brands because it is a proven brand that delivers instant results and takes anti-ageing treatments to the next level by offering the opportunity to improve a clients’ look without having to consider Botox or surgery.” Despite having many competitors in the local area of Barrowford, The Ultimate Secret has the distinct advantage of being a small and independently run operation, meaning that Susan and the team are able to be proactive and make changes very quickly. It is also much easier to provide that extra-special service to clients, meaning they return time and again for the exceptional treatment they have previously received. “Our experienced staff and knowledge offer clients healthy doses of down-to-earth advice and each treatment really focuses on the clients’ needs, giving them the best treatment every time, no matter how many treatments we have already done that day. “We are very much ‘hands on’ with our personal touches and genuine care for our clients. This is what, we believe, sets us apart from the large spa operators. We are results driven and our niche is delivering to customer expectations.” As with many industries, Covid-19 presented some real challenges for the business, however Susan and the team were not only resilient in their fight to remain successful, but also proactive and resourceful. “Throughout the first lockdown, as businesses had to close, we started to share information about skincare regimes and products, as well as how to do a ‘home spa’. This included daily beauty tips going out on Facebook to reach all of our clients. We also set up a home delivery service for our retail products to help clients with their beauty regimes and so that they could still get hold of their favourite items.” Once the salon was allowed to reopen and carry out facials and treatments once again, clients came back in droves to book themselves in for treatments. “We saw a lot of people who had spent the last few months at computer screens working from home really feeling the need to look good,” says Susan. “Many clients had also experienced back pain due to poor posture being sat at their computers all day long. Our facial and massage business started to boom and our diaries are becoming full to capacity once again.” Regarding the future, Susan believes that this is just the start of The Ultimate Secret’s journey to success. She is always on the lookout for new and innovative treatments and products to be able to offer in the salon and fully intends to seize opportunities as and when they present themselves! “Harnessing an ageing population and the need for preserving youth has presented The Ultimate Secret with growth opportunities,” she enthuses. “We know that clients want to look and feel good from the inside out; they also want to look really good for their age. “My motivation combines personal and professional awareness that people of a certain age call for trained professionals who understand both the treatments and the needs of mature clients.” Contact: Susan Slater Company: The Ultimate Secret Web Address: www.theultimatesecret.co.uk “The research before the spa development took place gave me a real buzz about working in the beauty industry and runningmy own company,” she begins. “I wanted to personally make a difference to how people looked and felt about themselves.”