Health, Beauty & Wellness Awards 2021 Page 39 LUX 2021 Health Beauty and Wellness Awards InNature Berhad is a leading regional retailer of cosmetics and personal care products carrying The Body Shop and Natura brands, with an extensive network of 124 stores across West Malaysia, Sabah, Labuan, Vietnam and Cambodia. InNature Berhad Best Cosmetics & Personal Care Retailer 2021 – South East Asia Apr21491 It’s garnered over 36 years of experience operating The Body Shop franchise business since founder, Datin Mina Cheah Kim Choo opened the first store in 1984 in Kuala Lumpur, Malaysia. The Group was subsequently awarded the franchise for Vietnam in 2009 and for Cambodia in 2018. In collaboration with Natura Cosmeticos SA, the Group introduced the Natura beauty brand to Malaysia in 2019 to expand the brand’s portfolio as well as to strengthen its leadership and market share in the naturals sector of the cosmetics and personal care industry. Aiming to grow its business in Malaysia, Vietnam and Cambodia, InNature Berhad works to offer sustainable, holistic solutions to its customers. It believes in business as a force for good, and this has been embodied in every aspect of the business processes and operations. As corporate citizens, its team possesses the power to make a difference, from the communities it trades with, to the colleagues it works with, to customers it engages with; each one represents an opportunity to change, to inform, and to inspire through education. And through education, it aspires to progress greater equality of rights and opportunities. Creating shared value through sustainable practices and using its position to campaign for social and environmental change has always been its guiding principal. The company has always believed that it has an active role to play in its society, because through its retail stores and its social media, it is able to reach out to its consumers to create awareness, and to speak out and effect social and environmental change. Over the years, it has organised numerous social and environmental campaigns covering wide-ranging issues from domestic violence to saving Malayan tigers. The business environment of InNature Berhad has been affected by the waves of COVID-19 since the beginning of 2020. The pandemic caused significant fall in shopping traffic with a halt to international tourist arrivals, and the temporary closure of all its stores in Malaysia and Vietnam during the Movement Control Order (MCO) period in March 2020 and April 2020. The team has been resilient and adaptive in its responses to the COVID-19 challenges, given the evolving situation. The health and safety of its colleagues remains its top priority. Having started out in e-commerce channels since 2012, it continues to service its customers’ needs through these channels during and after the MCO with speed and agility. The company pivoted various marketing initiatives to encourage customers and loyalty programme members to shop online. It also made available multiple sales channels for its customers’ convenience; customers who prefer shopping from the comfort of their own home may opt for the Call and Deliver service, whereas Call/Click and Collect service is also available for those who want fast-track collection instore by making advance orders through phone call, instant messaging or the e-commerce website. The company rolled out the “Love Your Body” e-zine in June 2020 as an additional touch point for new product launches, product information, usage tips, sustainability, social activism and opinion editorials. It also launched a live chat option on its e-commerce website, and evolved livestreaming sessions to offer customers personal engagement. The Body Shop globally wants refills to become mainstream. So, in 2021 The Body Shop Malaysia will launch refill stations at selected stores. This is its bid to help more people opt out of packaging, eliminating waste before products reach the bathroom shelf. The brand has always believed in something revolutionary. In fact, The Body Shop’s refill service was first developed out of practical necessity, 45 years ago. The Body Shop is bringing back refills to everyone, making the most sustainable choice irresistible. Together, each small act can make a big difference. The beauty industry is in urgent need of a makeover. Every year, the sector generates billions of pieces of packaging, most of which is plastic that ends up in landfill or oceans. And while more and more people are trying hard to reduce the impact on the planet, it can’t be done without brave, transformative acts from the businesses we love. InNature Berhad launched its “Bring Back Our Bottles” campaign under The Body Shop and Natura’s “More Beauty, Less Waste” campaign to ensure that customers manage their waste responsibly. They are encouraged to return their empty bottles to stores. These plastic bottles are then turned into functional objects which customers can use. This effort is the company’s way of ensuring plastic waste is kept out of landfills. Company: InNature Berhad Contact: Jesse Siew Website: