Holiday Issue 2019

65 Jan19519 Food and Service That is Sure to Delight Established in 2014, Wild Garlic Event Catering are a family run business headed up by brothers Paul and Kevin, who have over 30 years’ experience in the industry. Earlier this year, Wild Garlic were recognised in the Best of the Wedding Industry Awards as the ‘Most Outstanding Wedding Catering Services in Cheshire and North Wales’. We spoke with Claire Jones, Marketing Executive for the firm, to find out more about their undoubtable expertise and experience. Few caterers have made quite the impression that Wild Garlic has in just a few short years of operation. They have become renowned for a dedication to quality, and a commitment to a bespoke, friendly and client-centric service. This service, in Claire’s words, remains crucial to the firm’s enduring - and ever-burgeoning- success. “We’re now entering our fifth year of trading, and we’ve built up a reputation as the caterer of choice for exclusive wedding venues, corporate clients and private dining across Cheshire, the North West and North Wales." “Our services are key to Wild Garlic’s success: beginning with a no- obligation consultation to understand a client’s wishes for the ideal menu and dietary requirements for their perfect event. Paul and his team of creative chefs then collate a menu from a range of dishes we have developed, taking into consideration your requests, seasonality and the very best ingredients and flavours. We also have the option for a completely unique menu created especially for a client’s event.” Weddings, in line with many industries over the last ten years, have leaned away from traditionalism and have embraced customisation. They are more personal events, defined by the couple at the centre of the event. The cake, once incredibly uniform, has become almost experimental as couples opt for more personality, without sacrificing the elegance of the centrepiece. Similarly, catering companies have become more fluid, chameleonic. It would also be fair to say that this isn’t solely confined to weddings, but the events industry as a whole. “The events industry is growing rapidly with more corporate companies outsourcing their catering requirements and more couples opting for the ‘DIY’ wedding experience. Every event is different, and we pride ourselves as offering a complete bespoke and personal experience to all our clients. From seven-course banquets, to small intimate dinner parties, we have catered for all with equal passion and pride in our growing brand.” Of course, this passion is evident from Wild Garlic’s staff, who truly embody the firm’s central ethos – ‘Food and Service that delights.' “As well as the outstanding feedback we receive on our food, many of our client testimonials have been focussed on Kevin and our front of house team who pride themselves on the highest quality of service and looking the part for every event. We ensure the entire waiting team has been fully trained on the ingredients for the menu so that any questions from guests on the day are handled with care and confidence. For the entire journey leading up to the big day, the team at Wild Garlic will work closely with the client and the venue of their choice, ensuring perfection down to the finest of details.” Coming to the end of the interview, Claire takes the time to discuss Wild Garlic’s future as they look towards a year of further growth. “The future is very exciting for Wild Garlic Event Catering as we have grown year on year. Most of our business comes from recommendations and the fantastic reviews that we receive from our clients. This year, alongside our fabulous weddings and corporate events, we are proud to be the chosen caterer for two large charity events and a corporate gala dinner all with numbers in excess of 350." “We are also opening our new preparation and development kitchen very soon, which will also have a tasting room, so our clients are able to sample the food before making decisions on their chosen menu.” Contact: Claire Jones Address: Unit 1 Chowley Oak Business Park, Chowley, CH3 9GA, Cheshire, United Kingdom Website: Telephone: +44 (0) 1829 458181