71 Apr19357 High Quality Food & Drinks Served with a Relaxed,Welcoming Atmosphere. Simple As That! CoffeECO is a traditional coffee shop in the heart of the Yorkshire Dales. In April, the coffee shop was named the ‘Best Organic Coffee Shop in Yorkshire’ in LUXlife’s 2019 Restaurant and Bar Awards programme. We spoke with CoffeECO’s Peter Wylie to find out how they have distinguished themselves in an incredibly competitive market. Perhaps it is unsurprising that CoffeECO has impressed through its dedication to outstanding hospitality, after all, a common Yorkshire stereotype is their friendliness. Of course, it would be remiss to stop there, as this standout coffee shop does far more to impress its frequent patrons and global guests, as Peter explains: “We welcome all guests to join us by our log fire for properly crafted coffees, an array of loose-leaf teas, Dales breakfast, awesome sandwiches, proper soup, delicious cakes and a homemade scone – or whatever takes your fancy.” “We really love our triple certified organic coffee. Our blend is bespoke, and we're incredibly proud of the flavour profile we've created with our supplier, Seasons Coffee Co. Silsden. It's a trio of Sumatra, Arabica and Columbian beans from co-operatives in Indonesia, Honduras and Columbia. Our counter is dedicated to an awesome display of fresh homemade delicious cakes, traybakes and superb scones baked daily, perfect with our fresh coffee or vast array of Suki loose-leaf teas.” This really is where CoffeECO truly shines – in the quality of their offerings, which balance exceptional quality and reasonable prices. In the Yorkshire Dales, this is a strong draw indeed, especially in such a tourism-driven area. “Our customers are a mix of local regulars, occasional visitors to the area and seasonal tourists from the UK and all over the globe. We treat everyone as if they were our friends and hopefully welcome them again and again!” As with any establishment that works firmly within the hospitality sector, team composition is crucial to success, and each member of staff plays a crucial ambassadorial role in every guest interaction. “The number one attribute for all our staff is a smile. As a family run Café we only have a small number of employees, so it is so important, especially during the busy periods, that our great team work ethic works like a well-oiled engine, calm and smooth.” This team dynamic remains the coffee shop’s anchor in light of market changes – not least of which is a changing guest demographic with very different needs to their older counterparts, as Peter continues. “We have noticed that younger people, in particular, have an interest in nutritional values. Our location, in a stunning part of the North Yorkshire National Park, means that many of our customers can be keen cyclists, runners and walkers, some of whom prefer foods that are free from gluten, dairy, wheat, nuts, etc. and, of course those with varied allergies. The food we purchase is always changing to keep up with demand for those products.” Yet, as Peter concludes, as potent as a need to change is, consistency remains far more important for CoffeECO. “I've heard that in Yorkshire the famous saying is "change is not good" I think what that really means is 'if it 'aint broke, don't fix it'. So, our plan is to be consistent with our produce and quality, while keeping an eye on customers’ needs as trends emerge.” Name: Peter Wylie Address: 6 Main Street, Grassington, BD23 5AP, United Kingdom Telephone: 07910671949 Opening Times: 9am – 5pm, seven days a week, all year. CoffeECO is dog friendly.