Holiday Issue 2021

15 Mar21606 Brewing Magic and Bottling Glory Potion Paris is the ‘Best Cruelty-Free Fragrance Brand’ for the year of 2021, and this London based company’s unique attitude is proving the title fits it well. Between its dedication to sustainability and first-class fragrances, it is bringing about a new standard of operation in its industry. Potion Paris is a modern company with a contemporary ethos, working hard to change its industry for the better. A specialist company, it works hard to create toxin free products that are environmentally friendly and cruelty free, something that unfortunately remains to be bucking the trend in its sector. It was only recently that reforms were being implemented by Potion Paris’ competitors to move towards cruelty free produce, but for this business, it has been part of the value proposition from the beginning. It seeks to lead by example in this manner. Creating clean and exceptional products that are luxuriously scented and using a closed-loop recycling methodology for its packaging, it encourages its customers to hang onto the bottles it creates and come in for refills; each refill grants a reward too, increasing incentive amongst its market segment. This fragrance company believes that corporate environmental responsibility is of the highest priority, both for itself and the corporate sphere. It acknowledges that environmental protection does not just fall on the shoulders of consumers, but on the companies creating the products they demand. Potion Paris also won’t break the bank – it holds to the principle that great scents shouldn’t be overly expensive, and that they needn’t be. Its products therefore create a luxurious customer experience at a low cost, without compromising on the quality of the ingredients, ensuring that it only uses the best materials in its work. Again, this is another way in which it leads by example. Its ingredients are all natural and conjure the charm and beguile of vintage perfume making, giving the brand a decadent feel that permeates all its product lines. Paraben and sulphate free, Potion Paris taps into the 18th century heritage that comes part and parcel with scent creation. This century ushered in the tradition of perfume fountains becoming popular amongst the ruling elite, wherein perfume bottles themselves were a status symbol, often designed by famed crystal engravers and refilled as often as needed. Potion Paris is returning to this as a model of business, creating perfume bottles that are themselves part of the experience. In this way, its perfumes are sold in iconic, innovative, and curious packaging that evokes the look of potion bottles, lending a mysticism to its work that has brought it notoriety over the years. By bringing both luxury and sustainability to the market in the same products, Potion Paris shows how these two elements can work in tandem to serve high value market segments – they needn’t be mutually exclusive. With beauty and practicality incorporated into the design and the scents held within being irresistibly well made, every product sold is bringing it closer to its goal of revolutionising the wider industry. In this way, it is creating a more sustainable world whilst also meeting financial goals and satisfying its customers. Over the years it has become a going concern in the perfumes market, with its distinctive bottle style and fragrances setting it apart from its competition, attracting clientele who want something a little different. Its products are therefore both serving those already in the perfumes and fragrances market and enticing new people into it. Going forward, the buzz around this company is sure to only grow as it develops yet more product lines that challenge the norm and enthral the senses. Company: Potion Paris Contact: Omar Mian Website: https://potionparis.com/