Hospitality Awards 2019 Page 103 Offering four days and nights of authentic entertainment taken straight from the 1950s era, Viva Las Vegas is a yearly rockabilly music festival and car show that takes places in Las Vegas. Bringing together acts and entertainers from across the globe, guests travel from as far as central Europe, New Zealand, and Japan to experience the wonder of the festival, and glimpse back in time. Following his move to California in 1996, festival founder Tom Ingram began Viva Las Vegas as a way to celebrate his love of all things 1950s. Since then, he has worked with some of the biggest bands, managers, agents, burlesque performers, vintage car owners, and much more within the rockabilly scene. The majority of the staff team that Tom works with are from within the 1950’s music and vintage car scene, ensuring that when guests have questions, the staff have knowledgeable answers. By having staff from within the 1950s rockabilly and vintage car scene, staff are not only knowledgeable, but also understanding of exactly what Tom expects from them in terms of service and creating an authentic atmosphere. Where other festivals have lengthy check-in lines, Viva Las Vegas ensure that there is an abundance of staff working the check-in desks. This way, guests are welcomed into the festival with speed and efficiency, by staff who are friendly and accurately dressed the part. Enjoying all things related to the 1950s over four days and nights, Viva Las Vegas Rockabilly Weekend is the leading celebration of music and nostalgia. With more than twenty years’ experience running the festival, discover how founder Tom Ingram has created the world’s largest rockabilly festival as part of LUXlife’s Hospitality Awards. Viva Las Vegas Rockabilly Weekend: Leading Celebration of 50s Music & Nostalgia 2019 In the years since the festival’s creation, Viva Las Vegas has grown to become the largest celebration of 1950s rockabilly culture across the world, and has therefore attracted guests from every corner of the world. Recently, trends have indicated that guests are flocking from South America and Asia, a market that Tom and the festival are keen to capitalise on. Attracting more than twenty thousand guests to The Orleans Hotel and Casino in Las Vegas, the weekender is also home to North America’s largest pre-1960s car show. Guests have grown to expect that the festival will always get the best acts. Compared to when Viva Las Vegas was first started, Tom and the team now book approximately ten times the number of bands. Expecting the best, guest have not been let down, with past headliners of the music festival including rockabilly legends such as Jerry Lee Lewis, Wanda Jackson, and Chuck Berry, to name just a few. Having increased the number of venues, size of sound systems, and levels of efficiency, the festival has been able to deal with increased numbers of guests wishing to see true legends of the rockabilly scene. Much more than just a music festival and car show however, Viva Las Vegas is a true celebration of all of 1950s culture. The biggest rockabilly party in the world includes six music stages, burlesque shows, tattoo lounges, pin-up contests, tiki pool parties, bowling alleys, guitar festivals, hair and make-up services, and a multitude of era-appropriate vendors. The weekender does have an online profile, interacting on Facebook, Twitter, Instagram, their website, and phone app, as well as directly mailing out flyers and newsletters. Having cemented its status as the world’s biggest and best celebration of 1950s rockabilly culture, Viva Las Vegas is undoubtedly the place to be for era aficionados. Bringing together everything that made the era foot-tappingly great, this festival is the perfect place to experience the joy of music, cars and the life of a 1950s rockabilly. Company: Viva Las Vegas Rockabilly Weekend Contact: Tom Ingram Website: