Hospitality Awards 2021

Page 14 LUX 2021 Hospitality Awards Incorporated in 2013, Malaysia-based 3Particle Solution Sdn Bhd works across a wide range of industries, offering a complete solution to all businesses and agencies and setting new standards in user experience. Centred in Asia, specifically the Asia Pacific region including Brunei, Singapore, Philippines and Thailand, 3Particle’s services consist of providing digital media and interactive solutions and strategy for brands to stay competitive and to enrich relationships with their customers. “Our core values revolve around responsibility, honesty and a fast response,” explains Founder and Managing Director, Carl Loo. “We want to ensure the clients and guests have faith and trust with us in organising and planning everything, that will ensure a memorable experience.” The firm produces content such as application development, interactive media, motion graphics, VFX and videography, special content development and the new xR (extended reality) virtual production - a first of its kind in Malaysia. It also produces content for events and exhibitions, creating memorable and inextinguishable experiences for brands and businesses customer engagement. These services include merging the brand, people, products, media and architecture to deliver an impactful and attractive experiences. As well as content for annual meetings and conferences, awards, galas and fundraising events, product launches and roadshows, guest and data capture management, show production and theatrical stage and set design, seminars and training and educational events, tournaments, viral campaigns, tradeshows and exhibits, media broadcast solutions and virtual event solutions to boot. The team at 3Particle’s job is to astound, amaze and provide complete satisfaction, as well as to ensure all work leaves customers Aug21099 3Particle Solution Sdn Bhd Virtual Production Specialists of the Year – South East Asia with a great immersive experience and lots of memories. “Hard work and honesty are important to us,” Carl elaborates. “With a dynamic range of skills and the creativity and flexibility of our team, with the ability to create a cosy and stressful-free environment while working with us, we offer all possible solutions to ensure all questions get answered.” When recruiting for new staff members, Carl looks for education and creativity as priorities to ensure competence with the projects he takes on, as well as candidates having strong problem solving abilities. “Honesty is crucial,” he states. “I could say it’s our main working culture.” With live and in-person events making up around 90% of 3Particle’s sales, the firm very keenly felt the impact of the Covid-19 pandemic. With the advancement and demand of IoT 4.0 however, it created xR Stage Malaysia which has opened up a new range of possibilities for virtual and hybrid events. Carl explains further. “While initially the idea is attempting to host virtual events using traditional green screen methods, it was quickly discovered that there were many limitations within this technology. Inspired by the movie “Star Wars Mandalorian” which focuses on Virtual Production using LED volume, the decision was soon made to switch our focus to virtual production with xR (Extended Reality). And with all the support from associates and vendors, we have been recognised for launching the first xR stage in Malaysia.” The new studio is a joint venture with Giochi Academy - a trade school that has been teaching Unreal Engine for more than 10 years. As well as offering businesses a space in which to film adverts, corporate events or virtual tours, the studio will act as a learning environment for students interested in developing careers in virtual production. “We feel the excitement from the businesses and agency about this new xR virtual production. We are truly grateful and honest towards everyone and we are open to help on commercial, plus support and create opportunity in education.” Recently the firm was awarded the prestigious title of Virtual Production Specialists of the Year – South East Asia in the 2021 LUXlife Hospitality Awards and it seems that the future for 3Particle is looking very good indeed! “We hope that, by being the first to bring xR into Malaysia, we can level up the talent pool for the coming year for the whole industry to be at least on par with the IoT 4.0 standard for going digital.” Providing compelling content to help its clients’ engage more with their customer-base is 3Particle Solution Sdn Bhd’s core offering. We speak to Founder, Carl Loo, and find out a little more about the firm and its core ethos. Contact: Carl Loo Company: 3Particle Solution Sdn Bhd Web Address: