Hospitality Awards 2022

Page 32 LUXlife Hospitality Awards 2022 Azra Riaz opened the doors to Libertes Hair & Beauty Studio in 1992 to cater for an underserved area in the market in West Yorkshire at that time. Consequently, Libertes became the first salon in the area to specialise in Asian bridal hair and make-up along with many other tailor-made treatments. Libertes has evolved over time into providing exclusive hair, facial, and beauty treatments in a contemporary environment. Azra is a qualified lecturer in hair and beauty, combining creativity, confidence, and pioneering vison with dexterity, charisma, and business acumen. Over the years, Azra has acquired an array of roles, including a stint as beauty editor at Roop magazine, and has been featured in several Asian bridal magazines over the years. Moreover, she has previously participated in regional heats of Loreal Colour Trophy. Azra is a featured author in Beauty & The Best, a UK and American best-selling book, chronicling the achievements of 22 female beauty entrepreneurs. Together with her team she is committed to bringing awareness of the latest skin and beauty trends to her clientele. A great believer in continued education, Azra encourages her team to attend regular training courses to enhance their knowledge, upskill, and keep on top of the latest trends. This in turn adds more to the client experience, guaranteeing that they receive a premium experience at Libertes Hair & Beauty Studio. Taking this one step further, Azra is committed to becoming an ‘Investor in People’ business. Amongst its many accolades, Libertes has achieved and maintained a 5-star rating in the Good Salon Guide for numerous years and As Yorkshire’s leading hairdressing and beauty treatment salon, Libertes Hair & Beauty Salon caters to a rather diverse audience, and has, as a result, built a loyal clientele. The salon, founded by Azra Riaz, fills an important niche, so, join us as we learn more about this exceptional business. Aug22290 Libertes Hair & Beauty Best Hairdressing & Beauty Treatment Salon - Yorkshire has been an award-winning salon for the past 20 consecutive years. Azra and the salon were proud to be featured in a piece for BBC Look North. Such awards and recognition stem from the salon’s approach to customer care; it truly prioritises client-centricity and instils positivity, relaxation, and a friendly ambiance into every treatment it fulfils. The salon is celebrating its 30th year in business in December 2022, and with Azra not one for resting on her laurels, the salon will be undergoing a major refit. This will include five new beauty rooms, a dedicated aesthetic room, and the opportunity to indulge in a contemporary, creative design of the hair suite and colour room, this, of course, resulting in an enhanced overall client experience. As the Hair and Beauty industry is constantly evolving, the business has evolved to meet the latest client needs in order to survive. One such area being clinical skincare and advanced aesthetics which have become increasingly popular thanks to social media and celebrity influence. In recent years, therefore, Libertes has introduced pioneering skin treatments: HydraFacial, HIFU, Dermalux, Dermaquest skin prescription facials, and skin analysis scanners. Yet across the board, Libertes Hair & Beauty strives to innovate, and this has resulted in the company developing a specialisation in Balayage techniques and all colouring services, for which it works closely with its house brand, Revlon, both in house and at their academy. Furthering its skills, Libertes Hair & Beauty had the opportunity to train with the celebrity stylist and British Hairdresser of the Year 2022, Mark Leeson, which it states was ‘truly inspiring.’ Furthermore, investing in brands such as Olaplex and INNOluxe has been a game changer, allowing it to push boundaries and create glamorous end results for its clients. The industry never sleeps, there are constantly amazing new hair colours, beauty launches or must have products. In the current age of social media, Celebrities inspire and they play a huge part in influencing the masses. It is, therefore, Libertes Hair & Beauty’s role to recreate those looks and showcase those new trends, treating everyone as an individual and giving them the ability to thrive from within. Confidence breeds confidence, and the company is all about empowerment and self-belief. Clients walk out looking and feeling like a celebrity. Excellent customer service has been the key to Libertes Hair & Beauty’s success and longevity; from day one, Azra has been prepared to go the extra mile and ensure her clients leave the salon feeling empowered and confident and has instilled this into her team over the years. Azra has built up an amazing, loyal clientele and these clients are the reason the Libertes Hair & Beauty team loves what they do. With the team so committed to the ethos of the business, they are the foundation to her success. Azra is very proud of each one of them, and together, the team aims to constantly deliver a client focused service every time. Contact: Azra Riaz Company: Libertes Hair & Beauty Web Address: