Page 4 www.lux-review.com LUXlife Hospitality Awards 2022 names such as Hilton Hotels & Resorts, Raffles Hotel & Resorts, Far East Hospitality, Millennium & Copthorne brand, and, lately, the Pan Pacific Hotels Group. Founded in 1998, a little under a quarter of a century ago, they have gone from strength to strength as a provider of specialist services to the hospitality industry. Many agencies claim to offer the best money can buy, but Moving Bits has a proven track record of delivering on that claim. This team can not only talk the talk but also walk that talk with ease. The agency was designed from the start to offer the critical, creative thinking of an ad agency, but with the full-time support of an in-house staff of producers and post-production teams able to bring anything that might be imagined to life. Little wonder, therefore, that the team has worked on projects ranging from ATL broadcast commercials to marketing videos and online content that has included 2D and 3D animation, including photo-realistic fly-through animation of unbuilt location-based entertainment spaces. The incredible Aug22092 The power of modern media cannot be overstated, with videos and images being an essential way of differentiating a business from the rest of the crowd. Put simply, you can tell something is of quality when you see it and when you turn to the top brands, you expect everything about their marketing material to reflect the same high standards of their product or service. Therefore, for the team at Moving Bits, their artistry comes in the communication and visual representation of stories for some of the world’s finest brands. These stories are one of luxury travel, delectable food, or a stay away in a home from home. These tales are told using every trick of the trade, deftly mixing sound and sight to inspire and connect with audiences worldwide. The audience, of course, is people like you and me, and over the years, the Moving Bits team has been able to showcase its talents on numerous projects. They are masters of multi-media marketing, carefully collaborating with their clients to achieve their goals. Having worked in hospitality for many years, the team has been proud to work alongside renowned Our first contact with luxury in hospitality today often comes in the form of compelling montages and emotive imagery, but who are the people responsible for these images (both still and moving) that showcase the best that’s on offer in the hospitality business? We caught up with Jay Soo, Michell Tan, and Hazrul Idzwan Lamin (Haz) of Moving Bits, award-winners in LUXlife’s Hospitality Awards and content creators supreme. Invited behind the scenes, we look at what it’s like to work and live in the lap of luxury. Moving Bits Most Prolific Hospitality Content Creation & Production Company - Singapore flexibility of the team has been a crucial part of their continued success in the industry. The real benefit to any potential client in working with this particular team is that they have total control over the development of their projects, all the way from the first pitch to the final delivery. And, when they are not able to provide a service in-house, they will happily collaborate with other experts outside their organization. Because the goal always is to put the needs of its clients first, constantly striving to give them the best and the biggest bang for their buck. An awareness of what defines luxury has guided the team since its earliest days. Few understand this as well as Jay Soo, who has been the mastermind (together with his in-house creative team of writers and directors) behind many a project. To each, he brings an unpretentious yet artistic eye with an instinct for constantly evolving storytelling. Since bootstrapping Moving Bits 24 and a half years ago, he has grown to understand the importance of what he and his team bring to the table. “You have to be very careful if you are a luxury hotel because if you say five stars, six stars, seven stars, people have expectations – you have to be careful that the people who work on the marketing for you understand
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