Hospitality Awards 2022 Page 5 LUXlife Hospitality Awards 2022 luxury and know and understand how to communicate that luxury, visually. From the very outset of any project, the Moving Bits team takes the time to understand the detailed history of what makes that particular business tick before pitching ideas that can elevate and share unique stories with audiences worldwide. They know what they need to do to deliver to a specific standard. Jay laughed when we asked how he and his team dreamed up these original stories and ideas: “It’s extraordinary because most of the time, you want to deliver something that has not been done before!” “So, you take whatever answer you get from research, from the client, and then you try and go off at a tangent,” Jay tells us, “but not so much of a tangent that it breaks with what has come before you, communicationswise. Also, it’s no use if our idea is original and unique but doesn’t sell the product or service. We’d be wasting our client’s time and money!” This makes clear one of the biggest challenges facing Jay and his team. “We try to be artful, but we are also salesmen!” he laughs. “There’s art involved, but at the end of the day, we’re using art to sell a product and a service.” To keep the team on track, the team has