New Year 2020

42 impactful end product remains the firm’s key to outstanding client service. It’s all about the results – that’s ALT-254’s endgame. Again, this is seen throughout the company: permeating every tier of their hierarchy and coursing through every department. It speaks of a promise of quality and excellence across the board. This ties closely into one of the firm’s unique selling points in that they work hard to produce everything in-house to ensure their high standards are always met. “This also serves to reduce cost to the client, speeding up production, and of course, allowing us to control quality at each stage. Because of this our team are experts in a wide range of disciplines including; Architectural Design, Interior Design, Project Management, 3D Visualization, VR Technology, Construction Drawing & Detailing, BIM, Furniture Design & Production, all of which is overseen by our Management Team with 50+ years’ experience in the industry.” As to be expected, ALT-254 takes considerable effort to remain at the cutting edge of the global design and architecture space, even as it continues to race ahead and gain momentum. Here, in his concluding comments, Vincent offers more insight into the current design environment. “The industry is changing and is implementing new tech and programs for delivering quality and efficient output. All in all, we believe that ALT-254 is at the forefront of new technology within the industry. We have our own Virtual Reality teams building designs in VR to allow the future client to walk through their buildings years before they are constructed.” Name: Vincent McIlduff, Founding Partner and CEO Address: 16F Skyway Center, 21-23 Queens Road West, Hong Kong Website: www.alt-254.com Telephone: +852 2568 6886 Aug19011 Architectural Excellence Through Innovation, Experience and Expertise ALT-254 is an Architecture, Interior Design and Project Management Company based in Hong Kong, but with a truly global presence. Following the firm’s recognition in the 2019 Leading Designers programme, where they were spotlighted for their innovation-first ethos, we spoke to Founding Partner and CEO, Vincent McIlduff to discover how they continuously adapt to the needs of the market and their clients. Design and innovation often go hand in hand, especially in the luxury and high-end spheres. Today’s creatives are inspired by no end of experimentalism, informed by avant-garde choices and modernist flourishes. Design is a world where anything goes, and architecture is only limited by the rules of reality. Yet, conversely, only the very best can maintain a thoroughly clean approach, balancing client needs with brand image, functionality and form. It’s the most delicate of equilibriums - easy to miss the mark entirely. It’s clear from the outset that ALT-254 have achieved what few can through an ethos forged around the idea of “challenging the status quo” and being, ultimately, different from anyone else on the market. Indeed, ALT-254 is comprised of some of the best, and most experienced global talent, as Vincent starts by explaining in more detail. “With Japanese, Hong Kong, Chinese, Thai, Malaysian, Singaporean, Irish, English, Dutch, and even Czech, ALT-254's team are truly diverse helping to bring local knowledge across our Asian Projects. Our team is highly trained to deliver the best quality customer service and content to all clients.” “We work with internationally renowned clients like Marriott, Rosewood, Ovolo, Tommy Hilfiger, Pret a Manger, Marks & Spencer’s, and Swire, to name a few.” - Vincent McIlduff But, more than all of that, the secret to ALT-254’s success is efficiency, with all members of the team working collaboratively and seamlessly to produce exceptional results. As Vincent continues, synergy is the buzzword that drives the firm’s enduring presence in the industry. “At ALT-254 we like to do things differently. Our unique Integrated Service Model utilizes our talented and highly experienced in-house team of designers, project managers, and client managers, who work in synergy to streamline costs and optimize project outcomes providing a world- class production and customer service system.” In this, a swift and