New Year 2021

19 Nov20619 Building Success Atelier Jun is the Seoul-based architectural firm of award-winning architect, Junsang You. With a natural affinity for creating solutions and learning as much as he can about his field, Junsang’s designs push boundaries structurally and aesthetically, resulting in inimitable buildings that are recognised and acclaimed all around the world. Situated in Seoul, Korea, Atelier Jun is an award-winning architectural firm led by internationally recognised architect, Junsang You. With vast industry experience acquired from his studies at Harvard University and contributions to projects across the USA, Europe, Korea and beyond, Junsang specialises in a broad spectrum of building projects. Currently, his work is centred primarily around smaller housing projects, but he is also in the initial planning stages of luxury homes for leading Korean entertainers and a politician, as well as a luxury property that will be available to rent. Although the field of architecture is rather conservative in Korea, making it very difficult to change the architecture itself, Atelier Jun instead changes the elements around the architecture, with significant results. His literal ‘outside-the-box’ approach to architectural design has earnt him dozens of awards from all across the globe throughout his career. Recently appointed a public architect by the nation, Junsang is also taking part in public architectural projects which is further broadening his industry expertise. Armed with this new knowledge, Junsang’s focus in his work is expanding from just private clients to small companies, for whom the architect is creating office buildings and smart factories. Driven by a constant curiosity about his own field, Junsang has acquired unparalleled industry insights which he is able to share as an educator. This begins with his own clients, many of whom are new to architecture and can often end up spending excessively and unnecessarily on their projects which are already costly in themselves. Junsang aims to be a guiding light to his clients and building owners, elucidating key concepts and presenting them with all the information they require to make smart, informed decisions. Junsang also works with the Korean government to spread more knowledge and awareness in the field of architecture through its education systems. This is a mutually beneficial arrangement as Junsang’s teaching for the government results in the opportunities for personnel exchange. However, while Junsang’s award-winning architectural experience has equipped him with a great deal of industry insights, he acknowledges that there is still much more for him to learn, particularly in regard to technology. IT is rapidly advancing in Korea and is being used effectively by businesses of all shapes and sizes. For architectural firms, the use of technology based on big data allows various estimations such as initial budgeting, rental and sales, increasing accuracy of calculations. For clients in the initial decision-making stages of their projects, better accuracy creates more confidence, pushing them to starting their project and turning potential customers into real customers. As such, Junsang is looking to collaborate with an expert in advanced technology who can help him to take his operations to the next level. Whilst his vast industry expertise is effective in helping to make clients see how the vision for their project will be realised, Junsang is looking to capitalise on the capabilities of VR so that his clients do not have to just imagine the finished product, but can see it with their own eyes before construction has even begun. As Junsang continues to expand the breadth of his architectural knowledge, his drive to innovate will undoubtedly culminate in more astonishing feats of architecture across Korea and beyond. We look forward to seeing where Junsang’s boundless curiosity takes him next. Contact: Junsang You Web Address: www.a-jun.net